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NYC Favorite MatchaBar Launches the First Matcha Energy Drink

By Christina Najjar | July 25, 2018 | Food & Drink


Cult New York born brand MatchaBar has launched the very first Matcha energy drink, The Hustle, which is now available nationwide. The uber-popular brand that was started by Brooklyn based brothers Max and Graham Fortgang in 2014 has gone from strength to strength since they opened America’s very first Matcha cafe in New York City. Aside from being Drake’s favorite Matcha, MatchaBar has expanded to multiple locations on both coasts and continues to deliver timely collaborations as well as buzzworthy new products such as this one.

Troubled by the concept of sugary, chemical tasting energy drinks, the genius enterprising duo set their mind to creating a more honest, wholesome boost for their consumers who are busy, constantly on the go, and hopefully, hustling. The result is The Hustle, the very first Matcha energy drink that delivers 120mg of caffeine (yes, the same as Red Bull!) but with no acid like aftertaste or chemical nasties. The delicious drink only has eight ingredients, which is something to feel great about in today’s food and drink landscape.

The beauty is of course, in the Matcha. The extended release of caffeine means no jitters or crash that are so common with other caffeinated beverages. Matcha also provides a concentrated source of antioxidants as well as l-theanine to keep you calm and focused.

So this summer be sure to step far away from your sugary, chemical filled energy drink or triple shot vanilla afternoon latte and pick up something genuine. The Hustle is a caffeine choice we can all feel truly good about.

The Hustle is the first matcha energy drink – now on shelves nationwide.

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