In 2022, we’re staying hydrated, which means many of us are well on our way to becoming a beverage girl. What is a beverage girl you ask? She’s that girl who always keeps at least two drinks in close vicinity, always hits her water-drinking goals for the day and will never pass up a health-conscious beverage.
Luckily for us, there are plenty of Joe & The Juice locations throughout NYC, all of which are now carrying MatchaBar’s ceremonial-grade, world-class matcha.
If you haven’t hopped on the matcha train yet, don’t walk, run to Joe & The Juice and start experiencing the life-changing health benefits for yourself. "My brother and I founded MatchaBar to spread the positive, uplifting energy we found in matcha to our community, the US, and beyond,” shares Max Fortgang, co-founder of MatchaBar. “However, not all matcha is created equal. The unique blend of caffeine, l-theanine, and antioxidants that makes matcha such a great energy source is directly tied to quality.”
Premium matcha is packed with antioxidants, helping your body fight off free radicals, and has been shown to improve brain function and heart health. “We specifically source and distribute the top-tier ceremonial grade matcha because it contains higher quantities of these key nutritional components,” Fortgang continues. “All-day energy with no crash or jitters - because nobody needs more anxiety in 2022."
Joe & The Juice now carries MatchaBar’s ceremonial-grade matcha at all of their US locations. Joe & The Juice founder Kaspar Basse shares, “MatchaBar was the obvious choice for our foray into matcha. They bring the highest quality matcha from Japan, and their values align with ours.” Expect the premium matcha lattes to provide an extended caffeine release that makes for a gentle energy boost (in addition to the delicious taste). To celebrate the collaboration, Joe & The Juice will be providing a buy-one-get-one special on all MatchaBar products throughout the month of July.