According to the PRCA.org.uk, In 2019 the PR and communications industry was worth £14.9 billion. The industry has grown by 7.9% since 2018 when the industry was worth £13.8 billion. Matthew J Phillips tapped into this industry after identifying an opportunity for a share of the profits in this growing market in a discussion with Tech Times. Since his initial scoping of the industry in 2020, he’s now the proud Co-Founder of the highly rated Organic Clients Agency. Matthew’s agency ascends brands to new levels by spurring social media growth as well as handling the writing, pitching and publishing of their clients’ content in mainstream media. This, of course, would include potential full services based around content management and lead generation in the near future.
Matthew J Phillips says his goal with the agency is to be recognised for their premium service - a blend of Italian designer brand Versace and global powerhouse Amazon. The Versace element allows clients to feel special, high-status and have a luxurious experience. The Amazon element allows clients to receive their orders with efficiency and speed at a fantastic price with unmatched support.
Since joining the industry a common occurrence he’s observed is that the PR industry is largely made up of individuals who know individuals who know individuals that transfer funds between them to accomplish the job for their clients, and although this may be necessary for certain services, Matthew and his agency seek to bring as much value as possible in-house. This plays into the Amazon element, with systems built on software like Zapier to create a seamless delivery experience for clientele looking for a spot in major news outlets. Although operations are mostly in the digital realm, he does hope to penetrate the printing press soon.
Not only this, but the quality of pitching and writing across the industry as a whole is sub par with many poorly-punctuated articles and the same cheesy headlines for clients. Matthew is creating a team of professional copywriters, otherwise known as wordslingers who craft unique angles for clients of the agency, writing swiftly and elegantly with Oxford dictionary level punctuation. This helps create the Versace element the agency is gearing towards.
With such a service, the belief would be that prices would be astronomical. However, Matthew says that they plan on continuing their prices for most services at the current level, and only increasing based on the client’s goals and urgency. This means that default prices across the board will remain the same and only if the client requires special attention, urgent action or strings to be pulled would the prices then naturally increase.
However the plan of creating this Amazon-like system for clients with Versace’s quality would be noticeable for clients purchasing their lower end offerings also. Still, the agency is geared towards higher caliber clients with mostly 6,7 and even 8 figure clients, as their services are more sought after by high-earners. Matthew himself repeated what most entrepreneurs say “The more they pay the less problems they give”, so he has no problem with this.
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