The campaign stars Megan Thee Stallion, rapper Pardi Fontaine AKA the three-time Grammy Winner’s boy toy, and Megan’s close friends, Queenie (beauty influencer), Jae (jewelry maker), Daren (internet personality), and Kellon Deryck (hairstylist).
The collaboration brings together two beloved American heritage brands.
Schott NYC, renowned for the invention of the leather motorcycle jacket, and Coach, known as the Original House of Leather, are united by their shared vision of craftsmanship and distinct attitudes––shaped by their mutual hometown, New York City.
Schott NYC was founded in 1913 in New York City by brothers Irving and Jack Schott. They went on to produce the first leather motorcycle jacket, the Perfecto®, which established the brand as a tome in pop culture history cool as they outfitted Hollywood's leading men of the day.
The collection includes cozy, oversized outerwear in the shape of luxe coats and beautifully worn aviator jackets—bags, heels, and slides in plush shearling styles.
To bring the collection to life, Coach worked with Megan Thee Stallion and her friends on a story inspired by the street style of New York City in the late 70s and early 80s.
“It was so fun getting Pardi, and my friends together, and we had such a blast at this shoot. All the clothes are fire, and it was great how each person’s personality came through with each look,” said Megan Thee Stallion.
The result is a celebration of past and present with a distinctly New York spirit.
“This new collaboration is a celebration of authentic, iconic American style and the craftsmanship of New York City,” said Coach Creative Director, Stuart Vevers.
“It is inspired by people–– past and present who embody what it means to be an individual and who inspire us. Partnering with Schott, Megan, and her friends on this campaign was important to my vision for the house.”