By: Evan Arroyo By: Evan Arroyo | June 7, 2021 |
Social media is among the most powerful digital marketing tools that realtors need to be familiar with and use. It has taken some time but recently everyone now seems awakened to its potential and impact in the industry. It has become a driving force for real estate agents and a critical component of their marketing campaigns. Some industry players are still attached to the traditional way of doing business and they have been left behind, while others are still struggling to catch up.
Mike Sherrard, leader of the Agent Wolf Pack at eXp Realty and social media coach, saw the social media's potential and swiftly jumped on board. He started to leverage social media at the age of 24, and 10 months later, he was named the 2nd best agent on social media in his city and 27th globally. At 28, he is the top Realtor on social media in Calgary and Alberta, and his YouTube channel is recognized as one of the top resources for agents looking to learn social media strategies. Mike has mastered the craft of social media marketing and is focused on leveraging social media to help others scale their businesses. He established the Social Agent Academy to push his agenda and currently has over 3,000 agents enrolled in his training program.
Mike has helped thousands of agents scale their business, with hundreds of them doubling their sales numbers within the first year. What makes him different from the rest is his unique take on being omnipresent across all platforms. He observes that most real estate agents who try to compete in the space fail because they only understand and use one platform.
He sees the need for realtors to be present across as many platforms as possible. You can never tell the exact platform where you will land the next potential client. Successful realtors cannot overstate any social media platform as most of them have become essential to attracting clients and closing deals. They need to organize their time well and prioritize social media marketing. Not all platforms make sense; hence the need to choose the most suitable for you.
Facebook remains the primary platform for social media marketing. Facebook offers the best user demographics making it easier to reach a specific target audience. The demographic features will also link you to users interested in purchasing a property within your location. As a realtor, you need to capitalize on Facebook's published listing feature that allows for real-time updates and content. You can check Mike's Facebook page to understand more.
Instagram has the best photo-sharing features that go in hand with quality. The platform is highly associated with luxury, and @mike_sherrard sees it as an opportunity for the luxury real estate business. Instagram's unique features like the Instagram stories give you an avenue to share property updates or any business accomplishments. Instagram also allows you to share high-quality videos that will give your audience a great view of the property you have for sale.
Every marketer knows the importance of networking with colleagues or individuals in the same field, and that's why LinkedIn makes it onto the Mike List. It offers a platform for linking up with other businesses and a great way of building an online presence.
YouTube is probably the last platform you expect to find on his list, but it's essential. Advertising on YouTube is one way to create a channel to share property content.
Visit Mike Sherrard’s website to learn more about leveraging on social media.
Photography by: Mike Sherrard