MIRACLE ON MADISON AVENUE: THE SPIRIT OF GIVING

Gotham magazine is proud to partner with Miracle on Madison Avenue and The Society of Memorial Sloan Kettering to raise funds for cancer research.

Miracle on Madison Avenue, one of New York City’s most distinctive and beloved philanthropic initiatives, now celebrating its 29th anniversary, will take place this year on Saturday, December 5. Nearly 80 prestigious brands and retailers on a street synonymous with luxury worldwide will welcome shoppers who want to join them in giving back. Participants on Madison Avenue between 57th and 86th Streets will donate 20 percent of their sales proceeds on December 5 to The Society of Memorial Sloan Kettering (with a maximum contribution of $15,000 per retailer). This will be the fourth year Miracle on Madison Avenue, produced by the Madison Avenue Business Improvement District (madisonavenuebid.org), has donated funds for the pediatric initiatives of MSKCC. Last year, over $160,000 was raised to benefit the organization.

On Miracle on Madison Avenue shopping day, Lavinia Snyder, president of The Society of MSK, will join Emmy Award–winning TV star, lifestyle personality, and philanthropist Sandra Lee, who is special ambassador for the event, along with the event committee members of The Society of MSK Muffie Potter Aston, Nina Carbone, Leslie Coleman, Judy Cox, Caroline Los Arcos, Amanda Meigher, Jennifer Oken, Elizabeth Pyne, and Caryn Zucker, and Gotham Magazine editors to greet shoppers in participating boutiques. Carolers and choirs will serenade the crowds with holiday favorites up and down the avenue, refreshments will be served, and the warm glow of goodwill will be shared by all. Celebrating Madison Avenue’s unique shopping experiences and its enduring support of Memorial Sloan Kettering, Gotham is delighted to have an exclusive opportunity to showcase the very best of holiday retail—spanning fashion, jewelry, beauty, fragrance, objets d’art, and home décor items— all wrapped in the spirit of giving.

About The Society of Memorial Sloan Kettering:
The Society of Memorial Sloan Kettering (MSK), founded in 1946, is a volunteer-led organization within MSKCC dedicated to helping find a cure for cancer and to patient well-being. As the world’s oldest and largest private cancer center, MSKCC has devoted more than a century to advancing the prevention, diagnosis, and treatment of cancer. With a passionate commitment to exceptional patient care, cuttingedge research, and superb educational programs, MSKCC has earned the distinction of being one of the premier cancer centers worldwide.

PARTICIPATING RETAILERS

SCHEDULE OF EVENTS

Join philanthropist Sandra Lee, this year’s special ambassador to Miracle on Madison Avenue, and committee members from The Society of Memorial Sloan Kettering, for a ribbon-cutting ceremony at noon on Saturday, December 5, at the southwest corner of Madison Avenue and 64th Street. A performance by the Fabulous Fezziwigs, the popular traditional holiday carolers, will follow the ceremony. Participating retailers plan special in-store events, including wine pourings and festive treats, to celebrate with shoppers. Here’s what’s in store:

Anne Fontaine 
Château d’Esclans rosé pouring and gift-wrapping from 10 am to 5 pm. 837 Madison Ave., 212-988-8081

Cornelia Spa at the Surrey
Guests who purchase gift cards will be offered hand and arm massages using Cornelia’s specialized oils, as well as tastings from the Botanical Bar, including herbal teas, superfood smoothies, and homemade tea cookies, from 10 am to 4 pm. 20 E. 76th St., 646-358-3600

de Grisogono 
Château d’Esclans rosé pouring from 10 am to 5 pm. 824 Madison Ave., 212-439-4220

Hotel Plaza Athénée 
Bar Seine, the intimate cocktail bar located within the hotel, will be hosting Madison Afternoon Tea ($55) from noon to 5 pm, offering a selection of tea sandwiches, homemade cranberry scones, and gingerbread cookies. 37 E. 64th St., 212-606-4600

Jitrois 
Château d’Esclans rosé and Champagne pouring and macarons from noon to 5 pm. 959 Madison Ave., 917-239-0933

Kate Spade 
Champagne pouring and macarons from 10 am to 5 pm. 789 Madison Ave., 212-988-0259

Lalique 
Champagne pouring and macarons from 10 am to 5 pm. 609 Madison Ave., 212-355-6550

La Perla 
Château d’Esclans rosé pouring from noon to 5 pm. 803 Madison Ave., 212-570-0050

LJ Cross 
Château d’Esclans rosé pouring from noon to 4 pm. 994 Madison Ave., 212-472-5050

Michael Kors Collectionl; Michael Kors Lifestyle  
Hot chocolate from 10 am to 5 pm. 667 Madison Ave., 212-980-1550; 790 Madison Ave., 212-452-4685

Morgenthal Frederics 
Wine pouring and light bites from 10 am to 5 pm. 680 Madison Ave., 212-838-3090; 944 Madison Ave., 212-744-9444

Mulberry 
Afternoon tea and gift-wrapping from noon to 4 pm. 605 Madison Ave, 212-256-0632

Paul Morelli 
Eggnog and cookies from 10 am to 5 pm. 895 Madison Ave., 212-585-4200

Qiviuk 
Château d’Esclans rosé pouring from 10 am to 5 pm. 40 E. 58th St., 212-826-3388

Reinstein|Ross, Goldsmiths
Design consultations to reset customer-owned stones into a custom piece of Reinstein|Ross jewelry, along with jewelry-making demonstrations and Prosecco pouring from noon to 5 pm. 29 E. 73rd St., 212-772-1901

Sanjay Kasliwal 
Designer Sanjay Kasliwal and his daughter, Shalini Kasliwal, CEO and president of the brand’s US operations, will be pouring wine from 11 am to 6 pm 971 Madison Ave., 212-988-1511

Tory Burch 
Cocktails, cookies, and gift-wrapping from noon to 5 pm. 797 Madison Ave., 212-510-8371