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January 27, 2021
MIRACLE ON MADISON AVENUE: THE SPIRIT OF GIVING
Gotham magazine is proud to partner with Miracle on Madison Avenue and The Society of Memorial Sloan Kettering to raise funds for cancer research.
Miracle on Madison Avenue, one of New York City’s most distinctive and beloved philanthropic initiatives, now celebrating its 29th anniversary, will take place this year on Saturday, December 5. Nearly 80 prestigious brands and retailers on a street synonymous with luxury worldwide will welcome shoppers who want to join them in giving back. Participants on Madison Avenue between 57th and 86th Streets will donate 20 percent of their sales proceeds on December 5 to The Society of Memorial Sloan Kettering (with a maximum contribution of $15,000 per retailer). This will be the fourth year Miracle on Madison Avenue, produced by the Madison Avenue Business Improvement District (madisonavenuebid.org), has donated funds for the pediatric initiatives of MSKCC. Last year, over $160,000 was raised to benefit the organization.
On Miracle on Madison Avenue shopping day, Lavinia Snyder, president of The Society of MSK, will join Emmy Award–winning TV star, lifestyle personality, and philanthropist Sandra Lee, who is special ambassador for the event, along with the event committee members of The Society of MSK Muffie Potter Aston, Nina Carbone, Leslie Coleman, Judy Cox, Caroline Los Arcos, Amanda Meigher, Jennifer Oken, Elizabeth Pyne, and Caryn Zucker, and Gotham Magazine editors to greet shoppers in participating boutiques. Carolers and choirs will serenade the crowds with holiday favorites up and down the avenue, refreshments will be served, and the warm glow of goodwill will be shared by all. Celebrating Madison Avenue’s unique shopping experiences and its enduring support of Memorial Sloan Kettering, Gotham is delighted to have an exclusive opportunity to showcase the very best of holiday retail—spanning fashion, jewelry, beauty, fragrance, objets d’art, and home décor items— all wrapped in the spirit of giving.
About The Society of Memorial Sloan Kettering:
The Society of Memorial Sloan Kettering (MSK), founded in 1946, is a volunteer-led organization within MSKCC dedicated to helping find a cure for cancer and to patient well-being. As the world’s oldest and largest private cancer center, MSKCC has devoted more than a century to advancing the prevention, diagnosis, and treatment of cancer. With a passionate commitment to exceptional patient care, cuttingedge research, and superb educational programs, MSKCC has earned the distinction of being one of the premier cancer centers worldwide.
1. Mulberry 605 Madison Ave.
2. Lalique 609 Madison Ave.
3. Qiviuk 40 E. 58th St.
4. Michael Kors 667 Madison Ave.
5. Morgenthal Frederics 680 Madison Ave.
6. Hotel Plaza Athénée 37 E. 64th St.
7. Kate Spade 789 Madison Ave.
8. Michael Kors 790 Madison Ave.
9. Tory Burch 797 Madison Ave.
10. La Perla 803 Madison Ave.
11. De Grisogono 824 Madison Ave.
12. Anne Fontaine 837 Madison Ave.
13. Paul Morelli 895 Madison Ave.
14. Reinstein|Ross, Goldsmiths 29 E. 73rd St.
15. Morgenthal Frederics 944 Madison Ave.
16. Jo Malone 946 Madison Ave.
17. Jitrois 959 Madison Ave.
18. Sanjay Kasliwal 971 Madison Ave.
19. Cornelia Spa at The Surrey 20 E. 76th St.
20. LJ Cross 994 Madison Ave.
Alice + Olivia
Bar Seine at Hotel Plaza Athénée
Cornelia Spa at The Surrey
Jo Malone London
Kara Ross NY
Kate Spade New York
L.K. Bennett London
Lux Skin Spa
Mardani Fine Minerals
Michael Kors Collection
Michael Kors Lifestyle
Reinstein | Ross, Goldsmiths
Sanjay Kasliwal of the Gem Palace Jaipur
Velvet by Graham & Spencer
William Greenberg Desserts
SCHEDULE OF EVENTS
Join philanthropist Sandra Lee, this year’s special ambassador to Miracle on Madison Avenue, and committee members from The Society of Memorial Sloan Kettering, for a ribbon-cutting ceremony at noon on Saturday, December 5, at the southwest corner of Madison Avenue and 64th Street. A performance by the Fabulous Fezziwigs, the popular traditional holiday carolers, will follow the ceremony. Participating retailers plan special in-store events, including wine pourings and festive treats, to celebrate with shoppers. Here’s what’s in store:
Château d’Esclans rosé pouring and gift-wrapping from 10 am to 5 pm. 837 Madison Ave., 212-988-8081
Cornelia Spa at the Surrey
Guests who purchase gift cards will be offered hand and arm massages using Cornelia’s specialized oils, as well as tastings from the Botanical Bar, including herbal teas, superfood smoothies, and homemade tea cookies, from 10 am to 4 pm. 20 E. 76th St., 646-358-3600
Château d’Esclans rosé pouring from 10 am to 5 pm. 824 Madison Ave., 212-439-4220
Hotel Plaza Athénée
Bar Seine, the intimate cocktail bar located within the hotel, will be hosting Madison Afternoon Tea ($55) from noon to 5 pm, offering a selection of tea sandwiches, homemade cranberry scones, and gingerbread cookies. 37 E. 64th St., 212-606-4600
Château d’Esclans rosé and Champagne pouring and macarons from noon to 5 pm. 959 Madison Ave., 917-239-0933
Champagne pouring and macarons from 10 am to 5 pm. 789 Madison Ave., 212-988-0259
Champagne pouring and macarons from 10 am to 5 pm. 609 Madison Ave., 212-355-6550
Château d’Esclans rosé pouring from noon to 5 pm. 803 Madison Ave., 212-570-0050
Château d’Esclans rosé pouring from noon to 4 pm. 994 Madison Ave., 212-472-5050
Michael Kors Collectionl; Michael Kors Lifestyle
Hot chocolate from 10 am to 5 pm. 667 Madison Ave., 212-980-1550; 790 Madison Ave., 212-452-4685
Wine pouring and light bites from 10 am to 5 pm. 680 Madison Ave., 212-838-3090; 944 Madison Ave., 212-744-9444
Afternoon tea and gift-wrapping from noon to 4 pm. 605 Madison Ave, 212-256-0632
Eggnog and cookies from 10 am to 5 pm. 895 Madison Ave., 212-585-4200
Château d’Esclans rosé pouring from 10 am to 5 pm. 40 E. 58th St., 212-826-3388
Design consultations to reset customer-owned stones into a custom piece of Reinstein|Ross jewelry, along with jewelry-making demonstrations and Prosecco pouring from noon to 5 pm. 29 E. 73rd St., 212-772-1901
Designer Sanjay Kasliwal and his daughter, Shalini Kasliwal, CEO and president of the brand’s US operations, will be pouring wine from 11 am to 6 pm 971 Madison Ave., 212-988-1511
Cocktails, cookies, and gift-wrapping from noon to 5 pm. 797 Madison Ave., 212-510-8371