Get your Instagram feeds ready, because cult-favorite ultra-premium gin Monkey 47 just announced its first-ever immersive pop-up coming to SoHo!
Titled “The Wild Monkey,” the pop-up will officially kick off gin season and will coincide with the TriBeCa Film Festival. Monkey 47, an internationally-awarded gin produced in Germany’s Black Forest, has garnered a following among top mixologists and gin enthusiasts because of its unique combination of 47 botanicals.
Guests of the pop-up will be transported into a fully immersive world of Monkey 47, with décor and visuals that tell the brand’s story in a compelling way, including a curated, Insta-worthy botanical wall highlighting Monkey 47’s eccentric ingredients. “Monkey 47 has a passionate following around the world which has extended to New York,” says Jennifer Schwartz, Head of Marketing. “Our fans here have enjoyed Monkey during their international travels so we wanted to bring the most sought-after gin right into the heart of Manhattan.”
“The Wild Monkey” will be a one-stop shop for filmmakers, actors and industry elite, as well as local consumers and cinephiles, and will feature private industry events, along with partnerships with brands likes Coffee ‘n Clothes®, Fever-Tree, Sigmund’s Pretzels and BillyKirk©, so guests can enjoy designer lattes, refreshing mocktails and hand-made pretzels. April 26 through 28 from 11 a.m. to 5 p.m., 43-45 Grand Street, monkey47.com
Photography by: Photography courtesy of Monkey 47