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The Most Instagrammable Spot in NYC This Weekend

By Gary Duff | November 10, 2018 | Culture

For those with a serious case of FOMO, the @itsathingorg pop-up on the corner of West 26th Street and 11th Avenue is a must-see showcase from LA-based artist @mrbrainwash to benefit Memorial Sloan Kettering Cancer Center. Now through Sunday, visitors can take in the three-floor exhibit filled with experiential installations that make for the perfect Instagram backdrop. Gift shops throughout allow visitors to take a piece of the pop-up home with them, but those that miss the pop-up can find items online at


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