As Fergie famously once said, "Dolce & Gabanna, Fendi and that Donna." - it's safe to say, we're a nation of designer lovers. But, which is New York's favorite?
Using Google search data, Singulart, found that Louis Vuitton was the most popular brand across the nation, with the French designer seeing the biggest increase in searches over the past four years. However, in NYC - one of the fashion capitals of the world - the most popular brand was found to be Dior.
It was found that, across the US, Louis Vuitton had the highest increase in searches, with a total increase of 21,011,700 searches from 2018-2021 across every US state.
Following that, the study broke the data down further on a state level and revealed that Dior was hugely popular across America, with 62% of the states searching for the brand the most.
Dior saw the biggest increase in searches in California, with an increase of 1,173,500 from 2018- 2021.
Looking specifically at New York, the most popular designer was also revealed to be Dior, having seen an 832k increase in searches.
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Commenting on the findings, Marion Sailhen, Head Curator at SINGULART says, “With the ever-increasing popularity of designer goods from the classics of Chanel to the more rebellious styles of Vivienne Westwood we were interested to see which luxury brand has had the most interest from the public over the past few years, especially with the states home to one of the world’s biggest fashion capitals in New York.”
In a close second place was Prada with an increase of 510k searches, and marginally behind that was Chanel with an increase of 502k searches.
The top 10 designers in New York:
Hermes, Chanel, Valentino, Burberry, and Alexander McQueen were also all named as popular designer brands across several US states, with 22% of states having Alexander McQueen as their favorite.
This data was collected using annual Google Search volumes from 2018-2021 to find out how much searches have increased over this time period. The data was looked at across 42 luxury designer brands.
Photography by: Courtesy Singulart
