NeueHouse—the private work and social space for creators, innovators, and thought leaders to gather and connect—is back and better than ever!
The completely reconceptualized communal hub, The Gallery, will be held at the original NeueHouse Madison Square location.
As the central focus and bustling gathering place, the Madison Square Gallery will now be home to a new bar and café, redesigned interiors, art installations, and upgraded workspace, providing the ideal environment for members to achieve their creative potential.
“Our members are inspired to be their best, most creative, and productive selves when surrounded by art, design, and culture and a kindred creative community,” says Josh Wyatt, CEO of NeueHouse.
“We reimagined our Gallery to welcome current and potential members, and elevate the work experience by introducing improvements which appeal to all the senses.”
The most prominent new feature is the Gallery Bar & Café, serving an all-day menu to members and guests as they transition from work to play throughout the day and night.
Designed to nourish and creatively recharge, the menu offering a highly curated selection of coffees, teas, smoothies, and elixirs to start the day; sweet and savory items for breakfast, lunch, and dinner; and a beautiful list of wines, beers, and cocktails for when the lights start to dim.
Adorning the walls of the refreshed gallery space is a new art installation co-created by the NeueHouse Design Studio in collaboration with Pamela Achincloss. Pamela is the Founder of ELEVEN+, a curatorial organization of eleven international women curators and arts administrators.
Pamela’s network includes both public and private institutions; auction houses (Sotheby’s), museums (MoMa), artist foundations, galleries (PACE, a slew of high and low-end range of galleries). Artists on view include Knox Martin, Nir Hod, Ivan Navarro, Hank Willis Thomas, Robert Longo, amongst others.
To create ambiance, NeueHouse partnered with Maison d’Etto fragrance house which will be sure to get your creative juices flowing.
The signature scent was created by Maison d’Etto’s Brianna Lipovsky and Frederic Pignault, who were inspired by the contrasted, multifaceted atmosphere of NeueHouse’s flagship location.
In collaboration with the master perfumer Richard Herpin, the fragrance was designed to stimulate collaboration, creativity, focus, well-being, comfort, safety, and peace of mind.
This signature fragrance will be diffused through the HVAC system, creating a beautiful and balanced experience.
“This overall enhancement of our space is timed perfectly to introduce Salon, our newest and most flexible membership,” says Jon Goss, Chief Brand Officer at NeueHouse.
“Salon is a new lifestyle program for the creative set to be able to work and play. This membership provides our community with the ability to visit any NeueHouse (LA, NYC, and Miami in 2022). From access to workspaces, cultural programming, and now, new establishments to dine and drink, NeueHouse was created as the multi-hyphenate gathering place at the intersection of culture and commerce.”
In tandem with the relaunch of the Gallery, NeueHouse introduces a limited-run retail shop of lifestyle goods and products, specially curated for the modern entrepreneur.
With high-design taste and utility in mind, each product features a sense of function, surprise, and novelty which support the working day needs and pleasures. Products include Kings County Sanitizer, GOODEE Lunch Bag, Bloomist Stacking Sculpture, and Maison d’Etto.
Additional improved design elements include enhanced lighting, natural barriers of soft-seating and landscaping, updated worktables, renovated bathrooms, and a full A/V upgrade.
“NeueHouse has always been a confluence of work, creative and social collaboration, where ideas are generated and honed,” says Adriana Marianella, Chief Development Officer at NeueHouse.
“We felt that the natural flow of our members’ experience has evolved over the years, where there is now a need to have a natural and considerate division between work and social.”
Photography by: Courtesy RHC Communications