Much to the delight of the New York City fashion flock, these new storefronts await your daily dose of retail therapy.
Assouline’s stunning Madison Avenue boutique
Assouline on Madison
Assouline unveils a new chapter of its coffee table treasures with a spacious Upper East Side shopping sanctuary. This bookstore, doubling as a design destination, invites guests with its distinctive red awning and captivates them with a curated collection of creative books and vintage objects. The Madison Avenue retail experience is the ultimate visual feast, where a small cafe of pastries, fresh juices and a full coffee menu complements art and literature. 696 Madison Ave.,assouline.com
Celine’s takeover of the 3rd floor of Bergdorf Goodman radiates a modern and sleek aesthetic
Celine at Bergdorf Goodman
Celine has just opened its newest boutique on the fabulous third floor of Bergdorf Goodman in NYC. This new space embraces Hedi Slimane’s architectural design philosophy, which has been a hallmark of Celine’s global stores since 2019. The store boasts an exclusive capsule from the Celine Winter 24 “L A Collection De L’Arc De Triomphe”—think eveningwear that makes a statement (A-line mini dresses, swoonworthy gowns and sleek Chelsea jackets). Th e boutique also doubles as an art gallery, showcasing contemporary masterpieces by John Duff and Nicolas Chardon. 745 Fth Ave., 3rd Floor,bergdorfgoodman.com
FoundRae Upper East Side
FoundRae dazzles the Upper East Side with the inauguration of a second store in New York. Embodying a philosophy of expression and personal growth, the store’s address at 777—a significant number to founder and creative director Beth Hutchens—highlights her meticulous attention to detail. With exciting jewelry collections and radiant interiors to match (think deep walnut wood paneling, smooth camel leather and a distinctive cinnabar red), bookcases create an atmosphere brimming with creativity and discovery. 777 Madison Ave.,foundrae.com
Jones Road’s new Williamsburg boutique
Jones Road Williamsburg
Clean skin is in as beauty brand Jones Road expands its makeup market with the recent opening of its Williamsburg boutique. Th e brainchild of the brilliant makeup artist Bobbi Brown, the 800-square-foot space represents a significant step in the brand’s expansion. Williamsburg’s vibrant culture and retail scene made it a natural fit, perfectly aligning with Jones Road’s ethos. Th e store highlights a curated collection of skincare, makeup, and brushes, all crafted with clean, high-quality formulations that embody the brand’s commitment to better beauty. 101 Metropolitan Ave., Brooklyn,jonesroadbeauty.com
Ramy Brook’s new Madison Avenue storefront shares the brand’s feminine and fabulous designs.
Ramy Brook Madison Avenue
Orange is the new black on Madison Avenue as Ramy Brook reimagines her Upper East Side storefront at a new address. Founded by New York-based Ramy Brook Sharp in 2010, the brand has created a niche for dynamic women, crafting pieces that effortlessly transition from day to night. Spanning 1,800 square feet, the boutique boasts the brand’s versatile, contemporary designs that empower women to feel confident and sexy in their everyday lives. 1044 Madison Ave.,ramybrook.com
Toteme Upper East Side
Swedish fashion label Toteme brings its minimalist designs to an Upper East Side storefront, expanding its reach to a new New York neighborhood. From the moment customers step inside, they are enveloped in Toteme’s world, captured by interiors that reflect the brand’s Scandinavian roots. From ready-to-wear to bags and shoes to accessories and jewelry, pieces are designed to elevate the everyday wardrobe with a touch of elegance. 829 Madison Ave.,toteme.com
Photography by: PHOTO BY MOLLY ZACHER; RAMY BROOK PHOTO BY PAIGE LEIFER; PHOTO COURTESY OF BRAND; PHOTO COURTESY OF BRAND
