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Style & Beauty,

Revealed: Creatively and Alice+ Olivia's Secret NYFW Locations

By: Amy Rosner By: Amy Rosner | September 9, 2021 | Style & Beauty,

Shh! Wanna be in on NYFW’s best-kept secret?

We’re here to give you piping hot tea.

Creatively, the job platform for creatives, and founder Stacey Bendet, Creative Director and CEO of alice+olivia, are issuing a New York Fashion Week campaign that celebrates the creative economy.

See also: Item Beauty By Addison Rae Kicks Off New York Fashion Week

2-0050.jpgThis year for NYFW, Creatively will champion working creatives whose imagination, skill, and ambition make all of our lives better, brighter, and more enjoyable.

Through a series of free, public art experiences during fashion’s most coveted week, Creatively will pop up in six *secret* locations around New York City.

Lucky for you, we have revealed the top-secret locations below!

  • THURSDAY, 9/9
    • 12 PM: NYU, near Washington Square Park South and Greene St.
      • Dirt Cobain
      • asap.gif
      • Daniel McDonald (Locker)
      • Siobhan
    • 6 PM: Williamsburg, near Bedford Ave. and N. 4th St.
      • Dirt Cobain
      • Siobhan
      • Erick Davila
      • asap.gif
  • FRIDAY, 9/10
    • 12:30 PM: Pratt, near Myrtle Ave and Grand St.
      • B Pepper
      • April Walker
      • Broadie
    • 3:30 PM: Parsons, near Fifth Ave. and 13th St.
      • B Pepper
      • The Locker Room (Steelo)
      • Broadie
    • 6:30 PM: Meatpacking District, near W. 14th St. and Washington St.
      • B Pepper
      • Sara Kerens

Creatively’s impossible-to-miss pink branded truck will roll up to the locations with notable creatives onboard— all who identify as BIPOC and/or female— who will be creating free art and custom clothing on the spot.

3-0049.jpgThe celebration of art, design, and creativity will take place as the city continues to come back to life.

Creatively will also be giving out free ice cream, coffee, and hoodies to anyone who identifies as a Creative as a thank you for being such a vital part of our economic recovery. The brand believes a single unprecedented, out-of-the-box idea can change the world.

Creatively’s series of free public events caps a year of high growth for the New York City-based startup. In just over a year, 200,000+ creatives have joined Creatively’s community, using the platform’s free portfolio tools and networking features to find work, both full-time and freelance.

View this post on Instagram

A post shared by Creatively. (@hellocreatively)

Over that same period, 1,400+ brands—Nickelodeon, SKIMS, Tom Ford, KidSuper, Dreamworks Animation, Beautycounter, Ro, Ralph Lauren, Daring, Scout Productions, Discovery, Pepsi, HBO, Wasserman Media, The Gap, and many more— have joined Creatively to unlock the platform’s recruiting dashboard and post jobs.

The brand is committed to nurturing a community that truly reflects the diversity across the full spectrum of the creative world, in particular, Black and Brown creatives who are often underrepresented

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A post shared by Creatively. (@hellocreatively)

Two-thirds of the creatives on the job platform identify as Black, Indigenous, or People of Color.

In February, Creatively also joined with the Council of Fashion Designers of America to launch IMPACT, a multi-faceted initiative to create opportunities for historically unsupported communities in the fashion space and beyond.

Earlier this year, the brand launched CreativelyPay, a first-of-its-kind payment feature for creatives that removes the net 30-day payment terms for eligible creatives and speeds up bank payments to same-day.

Waiting for their money to show up is a major problem for creatives and freelancers, many of whom live paycheck to paycheck. CreativelyPay removes the barrier that so many creatives face.

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A post shared by Creatively. (@hellocreatively)

The acclaimed artists being featured are photographer Siobhan O’Dwyer, street artist Dirt Cobain, creator B Peppers, painter asap.gif, digital artist Broadie, illustrator Erick Davila, and The Locker Room, the femme-owned art collective behind the iconic “New York is Dead. Don’t Come Back” art campaign.

View this post on Instagram

A post shared by alice + olivia by StaceyBendet (@aliceandolivia)

Don’t miss alice and olivia’s Stacey Bendet, who founded Creatively at the beginning of the pandemic as a way to help thousands of creatives find work and get paid. Stacey will cap off the celebrations at her highly-anticipated show on Friday night!


Photography by: Sara Kerens

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