The viral lifestyle label New York or Nowhere is transitioning off your TikTok for you page and onto the streets of NYC with its new brick-and-mortar flagship located in Nolita.
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Founded in 2020 by creatives Quincy Moore and Liz Eswein, New York Or Nowhere celebrates all the things that make our fair city the only place we care to be. The brand’s pieces celebrate NYC’s magic while being functional and fashionable. Our favorites? The Crosby hoodie and the Lafayette sweatpants. The two-year-old self-funded brand flexes a pretty impressive list of collaborations with corporations such as AMEX and the New York Knicks. Not to mention, Sarah Jessica Parker, Kate McKinnon, Hugh Jackman and Tracy Morgan are just a few of the A-listers spotted sporting the brand.
The new NYON store draws inspiration from the city itself, with interior designer Elizabeth Bolognino outfitting all 1,000 square feet to evoke the breathless exhilaration that New York provides. Mosaic borders borrowed from the iconic Greek coffee cup design and a checkout counter drawing inspiration from the Statue of Liberty’s green hue take the mind to quintessential New York symbols. Green leather banquettes are reminiscent of Central Park’s benches and the tin ceilings, brick walls and store’s atmosphere all feel like a classic New York loft.
After huge profitability with the brand’s pop-up shop in late 2021 and early 2022, the new flagship located at 250 Lafayette Street promises to be a resounding success. The flagship opens on Saturday, October 22nd at 10AM. See you there!
Photography by: by Alexandra Martin
