By:Amy Rosner By:Amy Rosner | September 24, 2021 | Style & Beauty
This fall, Nordstrom, Inc. is excited to debut a redefined Home concept along with the opening of the Nordstrom Home NYC shop, an inspiring yet approachable two-story retail experience at the Nordstrom NYC Flagship.
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The shop will be a unique expression of the Nordstrom Home concept, with an extensive selection of home goods that meet the needs of local New Yorkers and tourists alike.
Nordstrom Home NYC will offer over 50 new brands and more than 1400 customer choices. In keeping with Nordstrom’s commitment to supporting local businesses and fostering a sense of community and connection, the Nordstrom Home NYC Shop will showcase a number of New York-born brands, institutions, and businesses.
This includes a design-forward décor and housewares from the MoMA Design Store, a dedicated BEVERLY’s shop installation, and products from Quiet Town, Beni Rugs, Bole, Dusen Dusen, and Thompson Street Studio.
“We are so excited to bring the renewed vision of Nordstrom Home to life with the opening of the Nordstrom Home NYC Shop,” says Olivia Kim, VP of Creative Projects at Nordstrom.
“We thoughtfully and purposely sought after independent small makers, established designers, and renowned institutions rooted in the city itself to support local businesses, as we believe it is important, now more than ever, to cultivate connection in and be a platform for the community that we serve.”
With a selection of everyday solutions for city living like innovative-yet-compact appliances and small furniture designed for apartments, to exclusive suitcase-friendly souvenirs, the store aims to offer something for everyone.
The Nordstrom Home NYC Shop echoes the natural light and open, hyper-flexible floor plan of the overall flagship’s design, sparking a sense of discovery upon entering the store and allowing customers to easily navigate the space.
Spanning across two floors, the store features an immersive room-by-room approach to each key area of the home with highlighted products on display.
Nordstrom Home will be the ultimate destination for discovery, offering a thoughtful curation of furnishings and objects from established and prestigious to emerging and unexpected brands, across all price points.
With this concept, Nordstrom Home rethinks the way style and design contribute to customer’s lives in their most personal spaces by offering relevant everyday things to make their spaces more fulfilling, easy, fun, and inspiring.
With a dedicated focus on three category pillars including Kitchen and Tabletop, Home Textiles, and Home Décor, Nordstrom Home brings together the best brands in the market.
From emerging brands like Estelle Glassware, GOODEE, Otherland, and Serax to established customer favorites like Boll & Branch, Dyson, Staub, Marimekko, Matouk, and Moccamaster, Nordstrom’s venture into the design space really covers all the bases.
Nordstrom Home also serves as a physical touchpoint to beloved Direct-to-Consumer brands by serving as a key retail partner to names including Bearaby, Carraway, Casper, Five. Two by Food 52, Great Jones, Open Spaces, and Our Place, amongst many others.
The freshly expanded merchandise assortment is expertly curated by a newly assembled team of seasoned merchants with strong collective industry experience across some of the most renowned brands and retailers in the Home space.
“We know that the Nordstrom customer comes to us as a trusted source for fashion when it comes to their wardrobes, and Nordstrom Home serves as an extension of that lifestyle offering by bringing an approachable design-driven point of view into their homes,” says Olivia Kim.
“We wanted to create a style-focused destination for the home by bringing together the best brands out there, we hope that Nordstrom Home will spark a sense of discovery as our customers uncover new brands amongst some of the ones they know and love.”
Nordstrom Home will serve as an ever-evolving resource for design-forward merchandise, giving customers the opportunity to come across what’s next in home, including new brands, products, categories, and experiences.
The concept will be available at Nordstrom stores nationwide and online at Nordstrom.com/home.
Nordstrom Home will offer a robust selection of online products and services to complement its in-store offerings for a seamless experience. An interactive digital experience will feature content from a diverse range of brands that will offer home stylist inspirations and help customers navigate shopping for their homes.
The Nordstrom Home NYC Shop at Nordstrom’s Manhattan flagship is located at 225 West 57th Street and can be reached at (212) 295-2000.
Hours of operation are Monday through Sunday from 10:00 am to 8:00 pm, and Sunday from 11:00 am to 7:00 pm.
Photography by: Courtesy Nordstrom