These new spots usher in a fresh wave of sophisticated style this month.
Zegna Lab
Inside the sleek Zegna Lab space
Luxury Italian menswear label Zegna is bringing its first interactive, individualized shopping experience to Soho with its new 570-square-foot Zegna Lab. The ever-evolving space will create a new look and feel every month, allowing the Lab to display a variety of changing products and collections, from capsules to exclusives. To immerse all senses for visitors, the space also features a rotating record collection with vintage vinyls and playlists from local DJs curated monthly by Zegna’s artistic director, Alessandro Sartori. Along with advancing and changing between months, Zegna Lab is partnering with neighboring businesses to create local experiences and cultivate a community in its new Soho habitat. 265 Lafayette St.
Brunello Cucinelli and Casa Cucinelli
The chic new Casa Cucinelli space
From luxury Italian clothing brand Brunello Cucinelli comes an expanded, sophisticated flagship on Madison Avenue. More than doubling the size of the original flagship at 8,127 square feet, the brand’s recently opened space includes men’s, women’s, children’s and lifestyle collections for guests to peruse, along with an in-house tailoring service and made-to-measure team. To elevate the shopping experience even further, a VIP fitting room and bar area equipped with customized cocktails inspired by Brunello Cucinelli and Italian coffee from the Umbria region make the store a truly one-of-a-kind brick-and-mortar. In other exciting news, the brand is also launching Casa Cucinelli, an invitation-only immersive shopping experience inside an environment representative of Cucinelli’s vision of the ideal New York City home, with areas inspired by the traditional Italian abode: a library, a large living room, a small kitchen-bar and the study. 683-689 Madison Ave.
Knockout Beauty
Cayli Cavaco Reck of Knockout Beauty
Founded by Cayli Cavaco Reck, boutique retail space and bespoke skincare consultancy Knockout Beauty opened a 1,200-square-foot storefront (four times the size of its first New York location) on Madison Avenue. Featuring two fully equipped treatment rooms, the extra space allows the skincare consultancy to introduce additional services, including body treatments focused on well-being and lymphatic drainage. Reck draws from her extensive knowledge of skincare and products to offer handpicked shoppable retail, consultations and treatments—all in one place. “Knockout Beauty and I are both New York City babies—born and bred,” Reck says. “We never really left New York City; we just evolved. Our original New York City store was located on the Upper East Side. This obviously influenced us to stay close to our community.” 1316 Madison Ave.
Alex Mill
Originally launched in 2012 by Alex Drexler with a small storefront in Nolita, clothing brand Alex Mill opened its second store on Madison Avenue in November. Following the opening of its Mercer Street flagship in February 2020, the new shop features eclectic artwork by artist and close collaborator of the brand Mary Matson and colorful custom curtains by Brooklyn-based textile company Quiet Town Home. Led by Drexler, designer Somsack Sikhounmuong and CEO Mickey Drexler, Alex Mill’s timeless, simple, high-quality attire is on display inside its new light-filled wooden space. 1182 Madison Ave.
Photography by: CASA CUCINELLI PHOTO BY JUSTIN BRIDGES; ZEGNA PHOTOS BY MAGGIE MARGUERITE INC.; PHOTO COURTESY OF BRANDS; KNOCKOUT BEAUTY PHOTO BY JULIE FLORIO
