There’s no better way to bid adieu to winter than with a wardrobe refresh with the help of these new shops.
Rolex Submariner, Yachtmaster and Day-Date on the President bracelet; details of Bottega Veneta’s new brick-and-mortar.
101 Greene St. is now home to NYC’s third Bottega Veneta boutique, which opened its doors in early December. The store’s facade projects a liquid effect created by a mahogany exterior coated with a layer of resin. Super sleek, indeed. Inside, 3,000 square feet of sales space beckon with the brand’s full range of collections, from leather goods and shoes to jewelry and accessories. Plus, a secluded VIP room offers a private space for discerning clients. Textured white walls finished with a thick glossy resin throughout are adorned with works created in collaboration with local artists such as Brooklyn-based wood artisans Vonnegut/Kraft, which provided all the wooden elements. Th e shop is a beautiful spectacle that mirrors the Italian house’s distinct character. 101 Greene St.–LB
With plans to open five new luxury watch stores in the U.S. by the end of 2022, including Houston and Dallas, WatchBox is building on growing sales of its high-end watches, including unique and collectible timepieces by independent watchmakers and brands, as well as established houses of horology. The retailer, which is headquartered in Philadelphia, is set to open an innovative new storefront in New York in early 2022 in the historic Fuller Building. New York-based design firm Studio Mellone, which has designed luxury spaces such as Carolina Herrera on Madison Avenue, craft ed the space as a spot where watch enthusiasts can gather, learn and connect. 595 Madison Ave.–LS
After 21 years, Mara Hoffman has finally opened her debut NYC flagship in Soho, and the space is a product of Hoffman’s own imagination. Luscious flora throughout is a nod to her affinity for plants (which manifested throughout an ongoing collab with landscape designer Kari Elwell of Mingo Designs), and standout decor such as a custom-fabricated wooden frame mirror draped in palm fibers by botanical sculptor Lutfi Janania of Rosalia and lighting fixtures from Noguchi take center stage alongside one-off vintage pieces throughout. Studio Archive Project owner Lisha Bai will curate a rotating selection of works from established artists’ archives that will be on display and available for purchase—New York-based ceramicist and sculptor Elisa Soliven kicks off the program. “This has been a true labor of love and the result of deep dedication and vision from amazing humans that I have the honor to call my team,” Hoffman says. “Thank you, NYC, for being our home for the past two decades and welcoming our expansion with your love and ferocity. You have my heart.” 183 Lafayette St.–LB
Aspen-based performance sportswear brand Aztech Mountain has glided to the East Coast with an intimate new space in Tribeca. Shoppers can explore the brand’s stylish line in a space that embodies the intersection between Aspen and New York. Designed in collaboration with Jeff Dickhaus, principal of Greenhaus Studio and former director of retail concepts at Marc Jacobs, the 2,000-square-foot shop features original artworks by Walter Niedermayer and Isca Greenfield-Sanders, depicting picturesque scenes of dramatic mountain vistas. As well, Aztech’s seasonal Gonzo tie-dye print, inspired by German artist Peter Funch, is splashed across the walls, ceiling and floors, and evokes the essence of the Gonzo heyday of 1970s Aspen. The shop offers an immersive mountain escape right here in NYC. 42 Hudson St.–LB
Paul Smith’s Williamsburg boutique offers a colorful space to explore the brand’s offerings.
For vibrant British brand Paul Smith, Williamsburg’s northside offers the perfect spot for the label’s newest location. Situated along the East River, the shop, spanning 1,100 square feet in a gallery-style layout, features Paul Smith’s eclectic collection of men’s ready-to-wear and accessories along with the PS Happy collection, and a revolving selection of art and other objects. The space’s design nods to the area’s industrial background: A simple color palette complements strip timber flooring and a tin ceiling, all behind the blue and turquoise facade. While shopping, be sure to take a peek at New York-based artist Pat Vale’s stunning in-store mural. 85 N. Third St., Brooklyn–LB
Photography by: PHOTOS COURTESY OF BRANDS; PHOTO BY EMILY SUZANNE MCDONALD/COURTESY OF BRAND; PHOTO COURTESY OF BRAND; PHOTO COURTESY OF BRAND