“I have always been obsessed with streetwear but found there were few options for women,” explains Caroline Gogolak, who recently launched Saint Art. “Saint Art is American street fashion for everyone,” says the industry veteran who co-founded athleisure brand Carbon38 and served as the previous head of retail at SoulCycle. “Yes, we are a women’s brand, but our offering caters to men as well. When I started conceptualizing Saint Art, I needed to rethink the traditional fashion business model to build a zero-waste production process by designing and manufacturing in real time. This is the core of our brand, and it will help us not only meet our sustainability goals but also stay closely in touch with our customers.” We polled the sustainable style-setter for her take.
How would you describe your sense of style?
I love the juxtaposition of feminine and masculine style. I personally love men’s streetwear when styled with a romantic blouse or dress. I love sneakers and never wear high heels. I love black but also love prints, florals and bold colors. Lastly, I am obsessed with outerwear or layering pieces—to me, this is my accessory.
How do you feel it fills a void in the market?
Saint Art is about street fashion for everyone. The assortment is clean and masculine, but is also feminine and romantic.
What makes this brand the most unique?
Our business model makes us unique. Most fashion brands decide what to produce a year in advance—we make all design decisions in a 30-day window. This allows us to quickly react to customer feedback, fashion trends and also sustainability goals. Unsold inventory is the fashion industry’s biggest challenge.
Why is sustainable fashion more important than ever?
Fashion has been dancing around sustainability, and to me it has become a marketing game. Our business model allows us to hit sustainability head on because we have completely altered our supply chain to deliver on efficiency.
Favorite NYC store for clothes: Bode
For accessories: The Webster
For beauty and skincare: Ilia
For the home: Dune
Designer I recently discovered and love: Danielle Guizio
Woman whose style I admire: Justine Skye, Hailey Bieber, Megan Rapinoe
You will never see me without my: Converse
Signature scent: Anything Creed
My signature look is: Masculine and feminine
I love a look that makes me feel: Independent
Best music or playlist for getting dressed: Superdream
For me, fashion is always about: Individualism and creative expression
Photography by: PHOTO COURTESY OF SAINT ART
