Oribe Celebrates Its 10th Anniversary

By Christina Najjar | October 9, 2018 | Style & Beauty

Oribe has long been a staple on the shelves of beauty and hair product junkies and experts and after you use their products it isn’t hard to see why. The hair care specialists are celebrating their 10th anniversary this year, and found the perfect way to celebrate—with a special edition Dry Spray of course!


To celebrate the special anniversary, Oribe is launching a Limited Edition version of the cult-favorite Dry Texturizing Spray in new festive sequin-wrapped bottle packaging. The brand has collected quite the roundup of statistics surrounding Dry Spray. For one product, it has accomplished so much in the past decade, truly defining the brand.

  • Dry Texturizing Spray has been Oribe’s #1 selling product since it launched in 2010
  • In fact, one bottle is sold every minute and over 2.3 million have been sold worldwide (which is enough Dry Texturizing Spray to wrap around the Earth 97 times).
  • Plus, it’s won 33 awards (11 times the number of Academy Awards that Meryl Streep has won in her lifetime).

So if you ever wondered if a hair care product has accomplished more than you, bad news, it has indeed. The good news is you can get yourself a sparkly bottle of the spray and look fabulous, all thanks to Oribe!

Dry Texturizing Spray 10th Anniversary Edition launched on October 1st and is available now.

Photography by: