Prada Outdoor Mountain Pop-up on Broadway in NYC
Nothing beats Prada when it comes to making any activity look classy—even trekking.
The Italian luxury fashion brand wants you to celebrate the outdoors this summer and all year long, so it's releasing an exclusive Prada Outdoor capsule collection via two Prada Outdoor Mountain pop-up shops in New York City and Los Angeles now through mid-August. Start your trekking journey with the right gear, rain or shine, so you can embrace nature in all its glorious forms.
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The pop-ups give shoppers the full-on hiker experience, integrating the rough terrain of mountains in stores. There's turf on the floors, mannequins climbing the walls and all manner of sporty outdoors environments.
Taking Mother Nature as its muse, the collection adopts an Earth-tone palette contrasted with neons for a playful and relaxed look. Offering both women and menswear, the collection goes beyond providing a mountain lookbook. It checks all the boxes for preparation, too. From safety gear and travel wear to fun on-the-go activities and a place to sleep, trust that Prada’s Outdoor collection will make packing for your trip a breeze.
Prada Outdoor Mountain Pop-up on Broadway in NYC
The cotton garments are practical and modern, filled with sporty accents and a tech-savvy element. Pockets are an essential part of the collection, featured on everything from versatile raincoats to the elastic drawstrings. Accessories include shopping bags, single shoulder backpacks, bucket hats, belt bags and quilted blankets. Splashes of color and a tartan pattern dominate the designs, bringing high fashion with you up to the mountains.
Nature is the perfect palace for a mental reset, whether you bring people together to socialize or take a safe solo excursion. Let your imagination go wild as you take on one of nature’s greatest challenges. Breathe in the fresh mountain air while doing yoga with one of Prada’s yoga sets, or even bring your dog to play with a Prada-themed Frisbee.
See below for a list of Prada Outdoor Mountain Pop-Up locations and dates, and see more images of the pop-ups below, then check out the full collection via Prada’s website.
Prada Outdoor Mountain Pop-up on Broadway in NYC
Prada Outdoor Mountain Pop-Up Schedule
New York Broadway – Thursday, July 22, to Monday, August 23, 2021
Los Angeles Beverly Hills – Thursday, July 22, to Monday, August 16, 2021
Aspen – Thursday, July 29 to Tuesday, September 7, 2021
Prada Outdoor Mountain Pop-up in Beverly Hills
Prada Outdoor Mountain Pop-up in Beverly Hills
Prada Outdoor Mountain Pop-up on Broadway in NYC
Photography by: Courtesy of BFA/Yvonne Tnt; Courtesy of BFA/Zack Whitford
