Mastercard debuted its first flagship restaurant offering experiential dining, PRICELESS, an International Culinary Collective, created in partnership with production studio and creative agency Spring. Mastercard holders will be engrossed in a multi-sensory atmosphere that recreates notable world-class landmarks.
The first three culinary destinations to take up residency in this New York City location includes The Rock from Zanzibar, Tanzania, Teruzushi from Kitakyushu, Japan, and Lyaness from London, United Kingdom. The PRICELESS rooftop at the spring will also present a global food experience curated by award-winning chef JJ Johnson. “With PRICELESS, we are reinventing experiential dining to create a feast for all your senses by completely immersing you in the environment of these world-renowned locales,” said Raja Rajamannar, chief marketing and communications officer, Mastercard. “PRICELESS will serve as an ongoing destination for an exciting roster of restaurants and bars, where our cardholders can fuel their passion for food and create unforgettable moments. We’re excited to have The Rock, Teruzushi and Lyaness to be the first culinary destinations to take up residency.”