By: Fiona Flowers By: Fiona Flowers | June 20, 2024 | Style & Beauty,
Ugg's URSeen Collection for Pride 2024 is a collaboration with comedian Alok Vaid-Menon
The start of June marks the celebration of Pride Month, a time dedicated to celebrating LGBTQIA+ communities and history. Established with federal recognition in 1999, Pride serves as a recognition of queer contributions and identities.
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With each passing year, brands have leaned deeper into Pride campaigns and messaging, petitioning for advancements in equity and inclusion across all populations. Here are seven brands that have pledged support for LGBTQIA+ causes, advertising apparel, accessories and more to benefit nonprofits and the queer community. Shop these looks and put your money toward a good cause!
Calvin Klein, a longtime advocate of the LGBTQIA+ community, announced its 2024 Pride campaign featuring Cara Develgine and Jeremy Pope. Partnering alongside Ilga World and Transgender Law Center, the collection includes limited-edition shirts as well as underwear branded with the iconic Calvin Klein logo in a rainbow hue. This past year, the company has donated over $240,000 dedicated to non-governmental organizations for LGBTQIA+ causes.
In a push for more inclusivity and body positivity within sports, Adidas announced The Love Unites capsule in partnership with Brazilian drag queen and artist Pabllo Vittar. Featuring campaign spokespersons including WNBA player Layshia Clarendon and former Olympic gold medalist Tom Daley, Adidas released apparel, backpacks, sneakers and other accessories celebrating the spectrum of identities across all global communities. The company has pledged its support to Athlete Ally for years, an organization that aims to eradicate LGBTQ+ exclusion within athletics.
To celebrate Pride, Versace unveiled a capsule collection of clothing and accessories featuring its Barocco print and a color scheme based on the Progress Pride flag. Purchases from the release, which can be found online or at select boutiques, will account for a 10% donation on behalf of the company to the Elton John AIDS Foundation May 22 to Jan. 31, 2025.
Kate Spade’s 2024 Pride Collection, which was released May 16, features rainbow-hued jewelry, bandanas, bags and more. The brand announced that a portion of all net sales will be donated to The Trevor Project, a nonprofit organization that aids support and crisis relief to queer youth.
The URSeen Collection, a collaboration between Ugg and comedian Alok Vaid-Menon, is an all-gender collection featuring the URSeen Platform shoe and an asymmetrical faux-fur URSeen Dress designed to encourage confidence and creativity among the LGBTQIA+ community. Available for purchase online or in select retail locations, buyers can opt for a pink or neon green variation of either design. Ugg has long supported the LGBTQIA+ community with sustained donations totaling over $200,000 to organizations, including PFLAG National, It Gets Better and Pacific Pride Foundation. The brand also had its first pride float during the L.A. Pride Parade on June 9, showcasing its dedication to equity.
Drawing inspiration from “Rainbow Rodeos,” a cultural subgroup of the queer community that originated in the ‘70s, Levi’s Pride collection includes apparel and accessories decorated with embellishments such as marbled hardware and gold-coated denim. Pieces can be purchased online or in select stores. Levi’s pledged a donation of $100,000 to the Outright Organization, a LGBTQIA+ organization dedicated to advancing queer rights and addressing human rights violations.
Jean Paul Gaultier unveiled its limited-edition Pride 2024 eau de toilette fragrance, a fresh new reinvention of its annual Pride release. The gender-inclusive fragrance comes in bottles decorated with the iconic designs of late artist Keith Haring and can be purchased online. Jean Paul Gaultier is a partner of the NYC LGBT Community Center, where a permanent installation of Haring’s “Once Upon a Time” mural is located, the same design as the bottles from this release.
Looking for more ways to celebrate Pride with your body? Get all dolled up with some of these rainbow nail looks, perfect for parades, dance parties and cocktail hour.
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Photography by: Courtesy of Ugg