Multihyphenate model Pritika Swarup has a dizzying list of accomplishments. Now the international model, philanthropic powerhouse and Ivy League grad added beauty boss to her list as the founder and CEO of India-inspired brand Prakti. A global advocate for inclusivity in the industry and human rights, the global ambassador for Operation Smile hopes to empower women by creating opportunities and supporting community, especiallythrough social impact programs. The New York-based stunner is saving the world—all while working on her MBA at Columbia Business School. Here, we ask the brainy beauty for her daily download.
PHILANTHROPY: Operation Smile and The Suman Saroj Initiative, a program through Prakti that provides sustainable income opportunities for village craftswomen around the townof Lucknow in India
MANTRA: Samathi—truth I am
STREAMING NOW:Inventing Anna
DINNER: Italian, Thai, Indian
BEDTIME: Midnight
ON MY NIGHTSTAND: MahaMask, my journal, lemon water
Prakti Beauty DeviDetox purifying face cleanser, MahaMask pampering moisture treatment and Prakti Beauty PritiPolish Instant Glow exfoliator
3 DESERT ISLAND ESSENTIALS: A great book, PritiPolish and a very large hat
YESTERDAY: Gearing up to launch Prakti’s next product—DeviDetox purifying face cleanser
ZODIAC:Sagittarius
Photography by: PHOTO BY BENJAMIN KAUFMAN; STYLED BY MARK HOLMES & MARISA ELLISON; HAIR BY DAMIAN MONZILLO; MAKEUP BY CLAUDIA OYANEDEL; ALL PHOTOS COURTESY OF BRANDS