Saks Fifth Avenue, one of New York City’s most iconic shopping destinations, has partnered with rag & bone to open an exclusive pop-up shop that envelops shoppers in an immersive experience. The pop-up shop is located in Saks’ New York City flagship location in the Barneys at Saks department from now until October 18th.
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Together, Saks and rag & bone have crafted an impossible-to-miss display that screams adventures and exploration, themes that appear in rag & bone’s latest outerwear designs and utilitarian accessories.
Echoing the military color scheme and airy fabric of the Rudy Liner and Puffer, the pop-up features raw wooden exterior walls and brushed steel fixtures framed by an inflatable canopy. To elevate the rustic theme further, a custom screen streams views of outdoor landscapes onto a projector which is then reflected into a mirror to give guests the illusion of standing in a never-ending forest.
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With the onset of winter looming ahead, rag & bone has zeroed in on versatile outerwear as the focal point of this pop-up shop. The Rudy Nylon Liner and Long Puffer are the perfect fall-to-winter transition piece as they are crafted with soft, lightweight nylon and filled with down for extra warmth.
For men, rag & bone has put together a curated selection of outerwear as well as new footwear styles such as the Shiloh Sport Boot, a lug sole pull-on boot crafted out of a water-resistant stretch fabric. The shop also features an accessories wall with cold-weather essentials including wool scarves, ponchos, and beanies.
In addition to the in-store experience, the pop-up shop collection is available online. Elements of the pop-up shop will also be on display in Saks Fifth Avenue stores in Boston, Massachusetts, and Troy, Michigan.
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