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Rag & Bone Pop-Up Brings NYC Deli to Nordstrom's Manhattan Flagship

Michael Tommasiello Michael Tommasiello | May 18, 2021 | Style & Beauty

Rag & Bone NYC deli pop-up at Nordstrom flagship exterior

Few things are more iconic than a New York City deli. These quick and easy food spots have transcended their original purpose to become true cultural and social hubs.

It’s a right of passage for every New Yorker to find and be accepted by their local neighborhood deli, and in honor of these steady and reliable go-tos, Rag & Bone launches an exclusive pop-up partnership with Nordstrom that highlights the NYC deli and brings its emblematic character to life.

Open now through June 5 on the ground floor of Nordstrom's New York flagship store, Rag & Bone has created an immersive NYC experience to be amplified via 10 select Nordstrom retail locations and the Nordstrom website.

See also: Lacoste Opens U.S. Flagship Store In Soho

Rag & Bone commissioned local artists to create the perfect deli ambiance right from the moment you walk in the store. The exterior mural of a roll up gate—one of the tentpoles of a deli facade—was painted by Timothy Goodman, a muralist who previously contributed to Rag & Bone’s popular wall on Houston and Elizabeth Streets. The store is filled with real sunflower seeds, beef jerky, kettle chips and other deli snacks, as well as Rag & Bone-branded newspaper stacks, bringing attention to even the smallest details.

Guests will be treated to a series of live and digitally-led programming, including some how-to cooking videos that reinterpret deli favorites from Chef Esther Choi of Mokbar, FlipSigi Owner and Food Network Host Jordan Andino, and Let’s Eat author Zaynab Issa.

Rag & Bone NYC deli pop-up at Nordstrom flagship clothing

Of course, customers can grab all the latest Rag & Bone and Nordstrom fashions, but the deli motif runs more than skin deep. The companies have committed $25,000 to the Restaurant Workers’ Community Foundation to benefit the Restaurant Workers COVID-19 Crisis Relief Fund. The organization provides much needed aid to restaurant workers and industry non-profits, as well as zero-interest loans to restaurants to get them back up and running.

Much like a deli is part of the staple of our city, Rag & Bone wants to help those restaurants that kept their lights on for hungry New Yorkers all of last year and reward their commitment to the city.

Visit Nordstrom at 235 W 57 St. to experience the Rag & Bone deli now through June 5, visit Nordstrom.com to learn more and see pictures of the pop-up and its wares below.

Rag & Bone NYC deli pop-up at Nordstrom flagship clothing

Rag & Bone NYC deli pop-up at Nordstrom flagship shirts

Rag & Bone NYC deli pop-up at Nordstrom flagship interrior



Tags: fashion manhattan pop-up shop web-og

Photography by: Connie Zhou