As the US Open returns to full capacity for the first time since 2019, Ralph Lauren celebrates the revival of New York City at the 2021 Tennis Championships!
Polo Ralph Lauren has been the Official Outfitter of the US Open Tennis Championships since 2005, providing uniforms for all on-court officials and ballpersons.
The All-American brand also has a US Open collection of men’s, women’s, and children’s apparel and accessories.
Celebrating the energy and vitality of the city’s most iconic sporting event, Ralph Lauren’s US Open campaign will highlight a unique and distinctly New York fashion expression.
Shot at the iconic Arthur Ashe Stadium at the USTA Billie Jean King National Tennis Center, the concept brings together a group of friends for a day at the US Open, celebrating a style and attitude only found in New York.
The campaign will feature two official US Open ballpersons alongside a series of models showcasing timeless and preppy, yet fresh and modern looks.
The looks will be from the men’s and women’s Polo Ralph Lauren Spring, Summer, and Fall 2021 collections, mixed with the official Polo Ralph Lauren US Open collection.
Continuing to support the Company’s commitment to sustainability, the Polo Ralph Lauren 2021 ball persons uniforms will be made from yarn derived from recycled plastic bottles.
The fabric will also have functional performance features, like stretch, moisture-wicking properties, and UV protection, all constructed for active play.
Polo Ralph Lauren collected over 454lbs of Wilson plastic tennis ball cans from the 2020 Tournament, which were then processed through a unique manufacturing process and turned into high-quality yarn.
In partnership with Wilson, the brand will again be collecting plastic tennis ball cans at this year’s tournament that will then be incorporated into fabric; this is a testament to the company's commitment to circular production models.
Complementing the uniform is a graphic and playful collection of off-the-court styles. The collection is done in a fresh color palette of red, blue, yellow, and green and features fun graphics and bold color-blocking.
Once again, the brand will offer a comprehensive customization program on-site at the US Open. An exciting presentation of Polo apparel and accessories, including Polo shirts, fleece, water bottles, totes, and hats, can be personalized through an innovative printing process or embroidered.
The full collection is available at Polo Ralph Lauren shops, in the 1968 Club in The Overlook on-site at the US Open, as well as online at RalphLauren.com for the duration of the tournament.
Additionally, the brand will launch unique and immersive consumer experiences throughout New York City, bringing the World of Ralph Lauren to life in new ways.
The Madison Avenue and Prince Street stores will live stream tennis matches on screens displayed in the stores’ windows. Customers are invited to watch while enjoying a refreshing beverage from Ralph’s Coffee.
If you can’t make it to the Open this year, Ralph Lauren will bring the action to you.
Photography by: Sourced from Ralph Lauren
