Remedy Place founder Dr. Jonathan Leary is changing the conversation when it comes to how Manhattanites take care of their health. Offering treatments ranging from cryotherapy and cupping to the popular ice bath studio, the new 7,200-square-foot Flatiron flagship location of the social wellness club is the city’s buzziest wellness destination. We checked in with the top doc for an inside look.
What inspired you to launch the NYC location?
After opening in L.A., I knew that NYC had to be our second location. Personally, as an East Coaster I always wanted to find a way for my work to get me closer to where I grew up. Nevertheless, during my five years in practice I would go to NYC to see patients at least once every other month, and then immediately once we opened our first club in West Hollywood the requests from people on social media and emails requesting us to open in NYC were exorbitant. Due to the pandemic... it slowed down an NYC opening, but over those next three years and us documenting all of the requests, it was clear that my hopes and personal desire to open here also happened to line up with what our consumers wanted.
Did you feel there was a void in the market?
One hundred percent! This is a brand-new category in the industry, and I truly think this has the opportunity to be the biggest category in the health and wellness industry. Everyone in the world needs self-care, ways to offset stress and healthier ways to socialize. When creating this concept, I was always told that it was a ‘very L.A. thing’ and that this would never work in other markets. Nevertheless, I think the pandemic was a major light switch to the world to make them reprioritize their health, and after over 10 years of people saying otherwise, the Global Wellness Institute also backed up my hypothesis in their recently released trends report (in which we were highlighted).
Where do you think wellness is headed next?
The future of wellness is self-care (preventative healthcare), social and holistic. I also think there will be a major shift into improving the environments of all health settings and also improved hospitality to enhance the guest or patient’s experience. Furthermore, wellness will be integrated into almost every company. Based on the amount of outreach for consulting opportunities to very high-level brand partnerships, the demand is at an all-time high! Everyone is trying to not only find their wellness edge for their company but also for their employees.
What sort of treatments are trending as we head into spring and summer?
Self-care is nonseasonal. People love all of our self-care experiences and alternative medicine throughout the entire year. The only thing that gets in the way is their travel schedule. Now after being in business for almost 3 ½ years, or 8 ½ years if you include my practice, this is what our data shows. With that being said, our larger outside events that host the most people tend to always pick our signature breathwork ice bath classes. Plus it is always the best way to cool down in the summer heat! If you check out our #remedyplace or #6minuteclub hashtag, we have over 100 million views of people enjoying our infamous ice baths!
Photography by: PHOTO COURTESY OF REMEDY PLACE
