February 21, 2020
February 14, 2020
Master watchmaker Richard Mille's new NYC boutique in Midtown serves as a shining beacon to fine watchmaking.
The stylish boutique was designed by Richard Mille’s Paris-based in-house team.
The exquisite timepieces of master watchmaker Richard Mille live at the intersection of fine timekeeping and art. And, as of a few weeks ago, New York watch fans can get up close and personal with these cutting-edge wristwatches near the intersection of Madison Avenue and East 57th Street. A stunning new Richard Mille boutique, the largest in the world for the brand and its ninth in the Americas, now welcomes the high-style timepiece cognoscenti in an architecturally bold, two-story, 4,200-square-foot space that mirrors the technicality and innovation of the watches themselves.
“From the company’s earliest days, a standalone boutique in New York City has been a top objective for me,” Richard Mille, founder and CEO of the company, tells us. “But I am never one to rush a project if it isn’t perfect. For New York, where the boutique is an important showcase with global visibility, it was well worth waiting for just the right location, and the right space.”
Opulent VIP viewing areas let you spend time with the superb watches.
Expect vitrines with individual masterpieces displayed, black leather wall coverings, plush white carpeting, Macassar and glass showcases, and a custom-designed elevator that mimics the maker’s fine timepiece DNA: visibility of the works, transparency, and exquisite polishing and chamfering. Take it up to the mezzanine-level bar and VIP viewing area to get a full appreciation of models like the RM 25-01 ($1 million), created in collaboration with Sylvester Stallone as ultimate adventure/survival watch, or the artfully elegant RM 71-01 ($405,000) for ladies, which sports the company’s first-ever in-house-created tourbillon movement. It won’t be hard to find the store: The two-story transparent front wall is illuminated with 156 feet of LED lights, literally casting a welcome glow for lovers of fine timepieces to follow. 46 E. 57th St., (212) 419-8888, richardmille.com
Photography by: PHOTOS COURTESY OF RICHARD MILLE