Rihanna is signed to Roc Nation, who in 2019 enterted into a partnership with the NFL to consult on halftime shows. The entertainment company spearheaded the performances of Jennifer Lopez and Shakira in 2020, The Weeknd in 2021, Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, and Kendrick Lamar in 2022.
Recently, Apple became the sponsor of the halftime show, after Pepsi left its longtime post.
Super Bowl LVII will take place on Feb. 12, 2023 at State Farm Stadium in Glendale, AZ.
Editor's Note: Roc Nation partners with Modern Luxury on the publication EDITION.