The Euphoria finale on Sunday left us with questions. Is Fez still alive? Will Lexi’s play win a Tony award? Why was Elliot singing for 4 minutes straight?
But most importantly, the grand finale of Gen-Z’s favorite show left us asking the age-old question: How can I dress as cool as a Euphoria girl?
The girls of Euphoria have quickly become fashion’s darlings. Since the launch of the show in 2019, Alexa Demie, Hunter Schafer, Zendaya, Sydney Sweeney, and Barbie Ferreria have become industry it-girls.
Every so often, a TV show transcends the confines of a screen and seeps into the seams of what we wear. Euphoria has done exactly that. We owe the show’s styling team a whole lot of credit for popularizing a style aesthetic that is bold, unapologetic, and utterly contemporary.
Luckily, the girls have left a fashion trail. It doesn’t take a detective to go to their Instagrams and see who they’re wearing on, and off, the screen.
These 7 NYC brands are synonymous with the Euphoria aesthetic: fun, experimental, feminine, and modern. We can all be It-girls in our own way.
Barbie Ferreria just wore not one, but two Tyler Mcgillivary looks in her recent Vogue video. The designer’s funky textiles and silhouettes are certainly Kat-approved.
In the premiere episode of season 2, Jules wore an Orseund Iris corset skirt. At once delicate and structural, it’s a beautiful piece, as are all of the brand’s creations. Orseund Iris' designs are for the retired French-cool-girl who now likes to party in the Lower East Side.
You’ve probably seen Mirror Palais’ dreamy “Fairy Dress” all over social media. Beyond that iconic dress, Mirror Palais’ designer, Marcelo Gaia, creates tantalizing, sexy, beautiful designs. Barbie Ferreria also just wore a Mirror Palais set in her recent Vogue video. Oh, and if you’re headed for spring break, channel your inner Maddy lounging by the pool plotting Nate’s demise: check out their retro-inspired bikinis.
Danielle Guizio’s designs were worn by Cassie, Rue, and Kat, respectively, in three episodes of season 2. DG’s designs are also beloved by Hailey Bieber, Kendall Jenner, and Gigi Hadid, so it’s safe to say Guizio is a designer to watch.
Kim Shui’s sultry, colorful, y2k-esque designs make it no surprise that Kat wore a silky, green zebra print top from the designer in season 2. We will certainly be seeing more of Kim Shui in the headlines in years to come.
While this young New York brand hasn’t had a Euphoria cameo yet, it should. Unique, colorful prints and matching sets define the brand’s ethos. We can totally envision Jules in this floral set.
