By Lauren Brocato And Chandler Presson By Lauren Brocato And Chandler Presson | September 7, 2022 | Style & Beauty
From Soho to the Upper East Side, New York City’s fashion scene is evolving, and these three brands are leading the retail renaissance.
Fashion house Salvatore Ferragamo recently opened a first-of-its-kind, collaborative concept store featuring an NFT booth and a customizable sneaker hologram in Soho.
The new space blends brick-and-mortar retail with Web3 and the digital through its experimental elements designed in partnership with multidisciplinary studio DE-YAN, best known for its work with Virgil Abloh. A multisensory NFT booth gives clients the chance to personalize, curate and own NFT artworks in partnership with trailblazing digital artist Shxpir. “Shxpir is the perfect collaborative partner for a project of this nature,” says DE-YAN founder Dejan Jovanovic. “A true pioneer of the digital art scene, his work is defined by a commitment to craftsmanship, just like that of Salvatore Ferragamo.” Once inside the mirrored installation, participants can choose a Shxpirdesigned backdrop while a high-spec black magic camera captures them. Customers can then mint their artwork on the Ethereum blockchain via Opensea. Salvatore Ferragamo is also unveiling a new sneaker in celebration of the opening. Designed as an ode to the brand’s heritage and a projection of its future, the 6R3ENE sneaker is completely customizable through a hologram station. A limited capsule of 200 T-shirts and 150 sweatshirts featuring Shxpir art is also launching alongside 6R3ENE, both exclusively available at the Soho concept store. 63 Greene St. –CP
Elysewalker has cemented itself as one of California’s top luxury retailers, and soon, the brand will expand to the East Coast with the opening of a 6,000-square-foot flagship on the Upper East Side next spring and a 3,000-square-foot downtown space in Tribeca slated to open this winter. Although this is the brand’s first permanent space out east, founder Elyse Walker is quite familiar with New York. “I built Elysewalker in California for the past 23 years, but I am a New York native,” says the Scarsdale-born founder. “To open two Elysewalker stores is like going back home and is truly a dream come true. Some may say it’s a long time coming, but for me it feels like a homecoming.” 39 N. Moore St.; 926 Madison Ave. –LB
Both inside and out, Givenchy’s new Greene Street atelier is understated and extravagant.
While the city is no stranger to Givenchy’s finery, the brand’s new Soho location introduces a new way to experience the fashion house. The first downtown location for the brand, the two-story store sits in the heart of Soho, with 3,500 square feet designed to perfection. Only the sixth free-standing Givenchy to open in the Americas, this location is the first to debut in four years and marks the beginning of the brand’s growth acceleration in the U.S. market. “We are excited to be opening our new Greene Street store and second Manhattan boutique,” says Givenchy CEO Renaud de Lesquen. “A key destination for luxury, Soho’s vibrant retail neighborhood will give us the opportunity to serve our ever-growing client base.” The new spot carries the full breadth of men’s and women’s ready-to-wear and accessories, with exclusive capsules and made-to-order programs also on offer. Pieces will include the new innovative TK-360 sneaker and Kenny bags, all displayed in the store’s ultrachic interiors featuring a new design concept. Contrasting tones and materials shine throughout the space, with sharp juxtaposed with soft, matte with rough, and industrial with natural, all in a natural stone-gray palette that celebrates Soho’s architectural history. Throughout the space, bespoke sculptures by British artist Ewan Macfarlane serve as mannequins in order to merge the storytelling between the art and fashion worlds. 94 Greene St. –CP
Photography by: PHOTOS COURTESY OF BRAND; ELYSEWALKER PHOTO BY AMBER CANTERBURY