Alex Woo x Smith & Cult Debut a New Collaboration

By Christina Najjar | September 25, 2018 | Style & Beauty

New York Jewelry Designer, Alex Woo has teamed up with cult luxury nail brand, Smith & Cult for her latest collaboration. The new “Autograph” collection of fluid, cursive letter charms will be debuting with five limited edition colors. This new collaboration blends Woo’s iconic jewelry designs with Smith & Cult’s beautifully imaginative colors. This exciting new collection is the first to bring together the world of fine jewelry craftsmanship with beauty.

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This dreamy new collaboration unites two female-owned brands that are both pioneering in their industries for making personal and emotional connections with their products. This collaboration was dreamt up to ignite the passion of beauty and jewelry lovers alike. The five Smith & Cult Nailed Lacquer colors were created and selected to complement the liquid-like letters of Alex’s new collection. Think incredible colors like Kundalini Hustle!

“The idea came about when I wanted to make my new Autograph collection of letters truly bespoke, and I fell in love with Smith & Cult’s gorgeous jewel-like bottles, and the passion that women have for their vibrant colors,” said Alex Woo. “I’m so excited to bring together the world of storytelling through jewelry with these luxurious colors from Smith & Cult to further capture our emotions.”

“We are always looking to partner with other female founders, and collaborating with Alex Woo on her new Autograph collection made perfect sense to us,” said Jeanne Chavez, Smith & Cult Co-Founder and President. “Our Nailed Lacquers are rooted in individual expression, a shared passion for Dineh and me. Every color and name is a reflection of our inherent beauty junkie affliction.”

Shop the collection on alexwoo.com



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