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Smith & Cult Launches Much Awaited Makeup Line

By Christina Najjar | May 21, 2019 | Lifestyle

Everyone’s favorite luxury nail polish line has finally expanded their repertoire into a much-awaited makeup line. Starting as a nail polish line, Smith & Cult has evolved into 13 categories of fluid trend and inclusive complexion products. With 42 shades of skin-nourishing foundation, 4 unique formulated primers and 30 glitter colors, the range empowers people to create their own beauty rules.

Smith & Cult ensured there was a big focus on ingredients and formulas! Their foundation, Veiled Threat, includes hydrating aloe vera and brightening chlorophyll for a unique silky texture. The primers, Blackdrop, Diffuse, Glow Brite and Untouched, use innovative ingredients like bamboo charcoal, black pearl, banana extract and purple orchid. Co-Founded by Jeanne Chavez and Dineh Mohajer, this line really stands out from the rest.


Smith & Cult started as an antidote to beauty sameness. Their new makeup line pushes beyond the expected to deliver new possibilities providing the innovation, pigmentation and performance to match your personality. From shapeshifting primer to explosive glitter, these high-tech formulas and ingredients deliver unrivaled performance.


“We are excited about the new Smith & Cult brand, which demonstrates not only our commitment to innovation but also our entrepreneurial spirit. Our teams work best when they are empowered to build fluid brands that respond to new market opportunities. We are confident in our partnership with Ulta and look forward to growing Smith & Cult together.” Tev Finger, CEO, Luxury Brand Partners told us.

The new Smith & Cult makeup line is available exclusively at select Ulta Beauty stores, and

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