By The Editors By The Editors | September 2, 2022 | Lifestyle
Soho is one of the city's hottest shopping destinations, but this high-profile neighborhood is also home to some of NYC's best restaurants, hotels and more. Whether you're just in town for the weekend or call this area home, here's everything you need to know about Soho.
Where To Shop
100 Wooster St. / Website
Mulberry’s new Soho flagship pays homage to the brand’s British heritage. The store features furnishings inspired by the natural textures of the English countryside and boasts sumptuous and tactile interiors in line with the store’s concept by Studio Toogood and artworks by British creatives.
400 West Broadway / Website
Jewelry designer Jennifer Fisher returns to her roots with a new brick-and-mortar in the heart of Soho. “Having started my brand just a few steps away from this location, I wanted it to feel intrinsically connected to its roots yet symbolic to the world of Jennifer Fisher in its design,” founder and CEO Fisher says. The 1,650-square-foot space was designed in close collaboration with Michelle Gerson of Michelle Gerson Interiors to channel a fusion of the city’s industrial edge and the minimalist aesthetic of L.A.
454 West Broadway / Website
Buzzy candle brand Otherland opened the doors to its first physical shop on Broadway after finding major success as an online retailer. Designed by renowned interior designer Sasha Bikoff in collaboration with Abigail Cook Stone, the vibrant space is reminiscent of the 1980s art deco revival period. “The most rewarding part about designing this boutique for Otherland was taking the brand’s ethos and converting it into an interior,” Bikoff says. “I thought hard about transporting into the ‘otherland’ and how, for me, it looked like a dreamy, colorful yet ethereal place, which is why we have many iridescent accents throughout the space.”
382 West Broadway / Website
Jonathan Adler has built one of the most iconic interiors brands in the industry, and he returned to his roots in Soho opening a flagship called Atelier Adler between Spring and Broome streets. “It’s really an incredible new thing for us and great to be in New York City,” he shares. “I am thrilled to be part of what I hope is a huge rebirth of Soho.”
94 Greene Street / Website
While New York is no stranger to the House of Givenchy’s finery, including iconic ready-to-wear couture and accessories, the brand’s Soho location introduces a whole new way to experience the fashion house.
63 Greene Street / Website
Fashion house Salvatore Ferragamo opens a first-of-its-kind, collaborative concept store featuring an NFT Booth and a customizable sneaker hologram in Soho—and it's a must-visit on any Soho shopping spree.
Where To Eat
15 Watts St. / Website
Look no further than Maison Close for your next meal-turned-night-out, as this Soho French restaurant’s celebratory atmosphere is the perfect start to an unforgettable evening. The upscale interiors are an intoxicating blend of New York couth and Parisian verve. Executive chef Geoffrey Lechantoux brings sophisticated yet accessible French dishes, bringing a fresh take on the classic cuisine.
138 Lafayette St. / Website
This refined French eatery helmed by chef Daniel Rose, one of the most masterful in NYC, is a must-visit while in Soho.
80 Spring St. / Website
Keith McNally's Balthazar fully embodies the ambiance of a French Brasserie, and is a go-to for the grilled chicken paillard.
226 Lafayette St. / Website
Jack's Wife Freda's fare is delicious, with bits like fried zucchini chips and peri-peri chicken, plus it's a prime spot for people-watching.
61 W. Houston St. / Website
Van Leeuwen started in NYC in 2008 with a mission to make ice cream that makes you feel good. They focus on natural ingredients in both their dairy and vegan flavors. With flavors like Honeycomb, Brooklyn Brown Sugar Chunk and Vegan Oatmilk Churros and Fudge, it's a source of local pride.
Where To Stay
11 Howard St. / Website
Situated in the heart of Soho, 11 Howard is a staple of the NYC hospitality scene. Plus, high-profile nightlife spot The Blond is here.
246 Spring St. / Website
This luxe boutique hotel on Spring Street offers an unforgettable stay in Soho. With picturesque views of Manhattan and the Hudson River, and Michelin-starred eatery Vestry in-house, it's a beloved local spot.
79 Crosby St. / Website
Crosby Street Hotel is a quaint 86-room hotel on the cobbled streets on Soho. For a quiet stay complete with beautifully appointed rooms by interior designer Kit Kemp, afternoon tea and a garden escape, this is the place to be.
310 West Broadway / Website
Recently renovated boutique hotel Soho Grand is a local favorite for its dining and nightlife scene as well as for its luxurious yet inviting guest rooms.
Where To Relax
29 Great Jones St. / Website
With its signature water lounge and three-story indoor waterfall, Great Jones Spa is the ideal place for a day of serious R&R. Choose from restorative services like a HydraFacial, massage, mani-pedi and more for a proper self-care.
75 Varick St. / Website
Chillhouse offers lattes, manicures and massages under one roof. What more could you ask for? This is the perfect place to find your chill.
129 Grand St. / Website
Your locks deserve some love too. Head to celeb-approved LAICALE Soho Hair Salon for all your cut and color needs, and step out into the streets of Soho as your most confident self.
Where To Hit The Town
11 Howard St. / Website
Notorious for its wraparound lines and incredibly difficult door, guaranteed entry into The Blond is by reservation only—but it's so worth the wait.
305 Spring St. / Website
Paul’s Casablanca is the place to see and be seen. Famous for its star-studded clientele, this chic cocktail lounge is a hub for the hottest tastemakers, models and creatives in the business. With amazing vibes, music, and even better people watching, Paul’s is the mecca of all things fabulous.
Cultural Experience
558 Broadway / Website
Upon entering the vibrantly colorful Museum of Ice Cream in Soho, guests are transported into a whimsical wonderland that channels the splendor of sunny summer days best spent with a cold sweet treat in hand. Jump in the sprinkle pool and peruse the NYC-inspired rooms throughout.
Hidden Gem
351 West Broadway / Website
Luxury vintage store What Comes Around Goes Around is a curated treasure trove of hidden gems from top brands like Dior, Gucci, Fendi, Versace and more.
Photography by: Photo by Heather Shevlin/Unsplash
