Everyone knows that SoHo is the place to see and be seen while getting some serious shopping done. Put on your most trendy outfit, find good lighting to snap a few fit pics, and head over to the new St. John pop-up store at 110 Wooster Street.
The luxury womenswear brand has taken over a 1,377-square-foot boutique storefront in the heart of SoHo to display a curated assortment of clothing from their new Fall 2021 collection. The store hours are Monday through Saturday from 11 am to 7 pm and Sunday from 12 pm to 6 pm.
The American fashion house is best known for its women’s knitwear, and the Fall 2021 collection takes inspiration from the casual femininity and ease that knitwear conveys. These new items effortlessly fuse tradition with cutting-edge design, all while maintaining St. John’s commitment to quality and elegance.
As New York City’s shopping and restaurant scene explodes in a rebirth after the lull during the pandemic, St. John has expanded their reach to downtown. With creative director Zoe Turner at the helm, the fashion house is dedicated to serving customers across generations.
In a nod to the simple knit dress that started St. John’s iconic legacy, the SoHo pop-up store will offer a limited selection of exclusive Archive by St. John made to order in limited edition colors.
Customers can look forward to new additions to the Fall 2021 collection including a crewneck sweatshirt, stylish tweed shirt, oversized basketball tank top, Dalmatian prints, eyelet pierced jackets, and five-pocket tweeds. In addition to these clothing items, the pop-up store will also have the Loop handbags as well as the brand’s artisanal jewelry, where each piece is hand-carved and molded.
While St. John has evolved since the brand started in 1962 with the concept of an elegant yet versatile knit dress, the foundation of today’s collection stays true to its roots, focusing on American design and quality, timeless pieces.
Visit St. John at their new pop-up location or find their clothing on the brand’s e-commerce site at stjohnknits.com.