The Supermodels Taking Over Your Beauty Aisle

By Samantha Yanks | January 30, 2018 | Style & Beauty

This is Claudia Schiffer’s moment! She reunited with all of the supers at the Versace runway show, released a coffee-table book to celebrate 30 years in the fashion business, launched a namesake makeup line, and collaborated with Aquazzura on a shoe collection. Schiffer proves that today, longevity is of the utmost importance to a model, as is a branded retail line. Elle Macpherson Body, Heidi by Heidi Klum, and Raven & Sparrow by Stephanie Seymour are all model-turned-mogul lingerie collections. Current top models don’t merely walk down the runway or star in ad campaigns—they’re launching their own lines, especially in the beauty sphere.

GIGI HADID X MAYBELLINE

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Model-of-the-moment Gigi Hadid turns makeup creator with the Gigi Hadid x Maybelline collection, featuring three distinct looks—East Coast Glam, West Coast Glow and the Jetsetter Travel palette—representing Hadid’s bicoastal lifestyle. It’s a beauty collection for the girl on the go, easy to put on in a New York minute. “I was never able to find a palette that incorporated my favorite colors for a complete look,” Hadid says. “And I have always believed great makeup doesn’t have to cost a fortune.” ulta.com

HELENA CHRISTENSEN AND STRANGELOVE NYC

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Strangelove NYC founder Elizabeth Gaynes and Creative Director Helena Christensen set out to create a unisex fragrance that was fresh and floral, with intoxicating impact. Working with New York-based master perfumer and scent artist Christophe Laudamiel, the longtime friends have developed a niche fragrance called lostinflowers. The happy scent features pure and natural Indian champaca, one of the most expensive and rarest ingredients in perfumery. bergdorfgoodman.com, strangelovenyc.com

DECORTÉ KATE MOSS FAVORITES MAKEUP KIT

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World style icon and supermodel Kate Moss partnered with Japanese beauty brand Decorté to launch a limited-edition makeup kit aptly called Kate Moss Favorites. While in Tokyo, Moss personally selected her go-to products and proposed creating her own collection to “get the secret out.” The collection has everything needed for lips, cheeks and eyes to create Kate’s fresh-faced, Brit-rock glamour. “I’ve got the makeup, it’s major!” exclaims Moss. “It’s really gorgeous. The colors are so you, I chose them!” saks.com



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Photography by: GIGI HADID PHOTO COURTESY OF MAYBELLINE
NEW YORK; KATE MOSS PHOTO BY MARIO TESTINO