September 30, 2021
Style & Beauty
We’re sure you’ve all seen those funky patterned leggings every kid brings to Sleepaway Camp.
For those of you who don’t know, the face behind the ice cream cone and star galaxy leggings is Zara Terez Tisch, creator of everybody’s favorite fashionable fits.
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Terez isn’t just about looking good, but feeling and doing good, too.
The NYC-based active and lifestyle brand rooted in joy and positivity, announces its new collaboration with NYForever.
Founded in the wake of the Covid-19 Pandemic, NYForever's mission is a robust, more equitable recovery for all New Yorkers.
The brand's first-ever unisex capsule consists of soft sweat sets made from thick Pima Cotton. Each piece is specially embroidered with a skyscraper icon and comes in 5 unique colorways.
A portion of every purchase goes toward community efforts to rebuild across all five boroughs.
For the campaign, Terez has woven together a tapestry of voices from all over the city and shares their stories.
Each person identifies as a "hardcore New Yorker" and has taken NYForever's pledge to remain and make the city their forever home.
The collaboration will kick off in Madison Square Park with a special shoppable event at Shake Shack on October 7 from 4:30 - 6:30 pm EST.
Supporting your neighbors and free custard, what could possibly be better?
The event is open to the public, offering a celebratory moment of community and creativity for residents, friends, and fans of the greatest city in the world.
The collection officially launches on www.terez.com on October 6!
Photography by: Courtesy Terez