November 19, 2019
THE WELL, an 18,000 square foot modern membership-based club officially debuts today in New York’s Flatiron. The first of its kind, THE WELL builds best-in-class, integrated and highly personalized plans for each of its members, marking a completely new style of members club, with community and wellness at its core.
Until now there has been a gap in the market as consumers look to integrate wellness and health services into their lives. The idea for THE WELL first came to CEO and CoFounder, Rebecca Parekh (Former COO for Deepak Chopra and Deutsche Bank Executive), in 2009 when she was seeking a concept like this in her own life. Rebecca was finding it difficult to prioritize her own health and well-being with so much conflicting information and advice out there—and after visiting a destination spa in Sedona, Arizona, became inspired to bring destination wellness to an urban market. Her CoFounders, Kane Sarhan (Former Head of Brand for Starwood Capital Group and 1 Hotels) and Sarrah Hallock (Former Marketing Executive at vitaminwater, Bai and WTRMLN WTR), both had similar struggles, which is why they are so passionate about bringing this model of wellness to busy professionals in cities like New York.
“Our mission is to be the gold standard for wellness,” says Rebecca Parekh, CoFounder and CEO of THE WELL, “We’re building a movement to empower people to take greater agency for their health.”
THE WELL has curated an expert team of renowned practitioners trained in Functional and Integrative Medicine, Chinese Medicine, Sports Medicine, Ayurveda and other modalities to offer a holistic approach to health and wellness. Practitioners are communicating in real-time to help members reach their goals and address topics including stress management, sleep hygiene, gut health and immunity. THE WELL practitioners include Chief Medical Officer Frank Lipman, M.D., Head of Sports Medicine Keith Pyne, D.C. and Head of Traditional Chinese Medicine Aimee Raupp, M.S., L.Ac.
“We believe in bio-individuality which means there is no one size fits all protocol” adds Sarrah Hallock, CoFounder and COO of THE WELL. “THE WELL is a place where members receive trusted, personalized plans to help them achieve their individual health goals.”
Membership includes monthly one-on-one sessions with a dedicated health coach who serves as a guide to help members drive their own experience and craft a highly personalized wellness plan. Unlimited yoga, meditation and movement classes are also included in membership, as well as access to the private training gym, relaxation lounge, sauna and steam room. THE WELL also offers an extensive treatment menu in its ten room spa including acupuncture and acupuncture facials, reiki, craniosacral, dry brushing and lymph drainage, deep tissue massage, myofascial release, neuromuscular and trigger point therapy and several other integrated modalities.
THE WELL has additionally partnered with best-in-class brands like Dyson, to offer members use of their innovative hair care tools and to incorporate their air purifiers and task lighting throughout the Club; and Land Rover, to provide a Range Rover house car that will transport members from the Club while enjoying special wellness amenities.
THE WELL has been designed by Rose Ink Workshop with the goals of facilitating connection, inspiring the imagination, expanding consciousness and creating an oasis of positivity and comfort. While shades and textures of white set the background of the space, there is plenty of color to ensure a luminous feel. Interacting with living nature is a key theme throughout the Club. The verdant space features more than 50 different varieties of plants curated by the resident plant whisperer, Luz LeStrange. Each species was chosen based on its natural healing and air purification qualities. LeStrange worked closely with THE WELL to rotate the selection seasonally and feature herbs that can be used in treatments and culinary offerings, including rosemary, lavender, eucalyptus, basil, rosemary and more.
Opening in October, THE WELL Kitchen & Table will be a market-fresh restaurant focused on seasonal, local and organic offerings, from the team behind Cafe Clover and Clover Grocery.
The ever-evolving menu features Ayurvedic-inspired and plant-centric entrees, with an international flare. Healthy juices, smoothies, organic and biodynamic wines and low ABV cocktails complete the offering.