New York’s crown jewel, Tiffany & Co., is officially reopening its doors with a completely revamped interior. Don’t worry, the beloved exterior and Atlas clock statue are still there, just refurbished to honor their original glory.
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Peter Marino and OMA New York, both legendary players in the architecture world, are responsible for the building’s new look. From a three-floor addition to a beautiful new rooftop, the illustrious poise of this building has been transformed to introduce jewelry connoisseurs to a new era of Tiffany bling.
The building hasn’t been renovated to this degree since its debut in 1940. The flagship store presiding on 57th Street and Fifth Avenue is now called “The Landmark.” The dazzling walls hold new Tiffany & Co. custom artwork, jewels and immersive displays. All 10 floors boast about 40 artworks and never-before-seen commissions. Floors eight and nine serve as the new museum and exhibition spaces, with rotating displays and experiences.
Walk into the first floor and stare in awe at the beautifully lit jewelry cases. Don’t forget to look up at the new abstract skylight, mimicking the facets of Tiffany’s beautiful diamonds. Video walls in the shape of windows display sweeping views of the Manhattan skyline and Central Park, while also doubling as windows when the display is turned off.
Forget bringing your own breakfast, because now you can actually get breakfast at Tiffany’s! The renovation included a new cafe, cleverly named “The Blue Box Cafe”, whose menu is developed and vetted by Michelin-starred chef Daniel Boulud. The cafe offers a seasonal daytime menu, with breakfast and tea, as well as a private dining area and bar.
“The reopening of the iconic Fifth Avenue Landmark is a major milestone for our House. Symbolic of a new era for Tiffany & Co., the Landmark is much more than a jewelry store— it is a cultural hub with an exquisite showcase of architecture and superior hospitality, as well as cutting-edge art and design. It sets a new bar for luxury retail on a global scale,” said Anthony Ledru, President and Chief Executive Officer at Tiffany & Co.
The icon now holds the largest collection of Tiffany High Jewelry in the world. In celebration of the store’s reopening, a new range of exclusive designs and one-of-a-kind creations are set to be released. This new collection of pieces will include diamond watches, home goods, eyewear and more.
Photography by: Courtesy of Tiffany & Co.
