As if we didn’t already have enough incentive to aimlessly stroll around The Village.
Today, Tiffany & Co. announces the opening of its first West Village holiday pop-up boutique.
Imagined through the eyes of legendary Tiffany & Co. jewelry designer Jean Schlumberger, the limited-run store will inspire a Tiffany holiday filled with opulence and fantastical delight.
Founded in 1837 in New York City, Tiffany & Co. has always been synonymous with the energy and spirit of the city.
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Its first boutique opened in Union Square before settling uptown in 1940 at its iconic Flagship location on the corner of 57th and 5th Avenue.
Now, Tiffany is bringing the magic of the brand to a new corner, this time downtown, in the West Village for the holiday season.
Tiffany chose the West Village to honor the quintessential New York neighborhood with its history, charm, and legendary creative energy.
Located on the corner of Bank Street and West 4th Street, Tiffany transformed the landmark façade into a holiday jewel box to capture the magical spirit of New York City during the holidays.
In keeping with Schlumberger’s intricate, colorful aesthetic, the store is comprised of dream-like salons with theatrical lighting, moon and star motifs, white clouds, and regal gold leaf elements.
Leave it to Tiffany to make all our dreams come true this holiday season.
Upon entrance, visitors will be transported through ethereal clouds to a surreal environment dotted with stars, lights, and sparkling gems.
An augmented reality experience and digital animation featuring a golden bird evocative of Jean Schlumberger’s iconic Bird on a Rock bring wit and a lively spirit throughout.
*Cue Mariah Carey*
Additionally, a faux bookcase reveals a hidden room: a jewel-toned space complete with an oversized snow globe with Jean Schlumberger jewelry inside.
In an adjacent salon, inky blue evening skies are dotted with glistening gold stars. The displays showcase the House’s most coveted gold and diamond jewelry collections, including Tiffany Knot, Tiffany HardWear, Tiffany T1, Tiffany Victoria®, Tiffany Jewel Box, and Tiffany & Co. Schlumberger®.
*Hoping our significant others are picking up the hints*
Tiffany & Co. West Village holiday pop-up, located at 301 West 4th Street in New York City, will open on November 5 by appointment only, then publicly on November 8 through January 8, 2022.
The store will host a series of holiday-themed activations throughout November and December including on-site hand painting of Tiffany gift boxes and holiday cards, calligraphy and wax sealing, and tarot card readings to name a few.
Visit www.tiffany.com to view the full collection. Appointments can be scheduled today through Tiffany.com.
Photography by: Courtesy Tiffany & Co
