The experiential state-of-mind that is Tommy Factory comes to life through the Fall 2022 campaign, which will feature cross-generational future makers captured through the brand’s iconic red, white and blue lens. Tommy Hilfiger is also set to return to NYFW come September 11, 2022, the perfect location to debut the brand’s latest.
Andy Warhol’s factory once served as the epicenter of New York’s creative scene, a place where all types of people, styles and subcultures could come together. Tommy Hilfiger himself visited the factory and met Warhol, inspiring him to now continue the creative legacy through Tommy Factory. “Today, it is still his approach that drives me to engage with the cutting-edge communities building new creative experiences,” Hilfiger shares.
The Fall 2022 campaign represents a clash of past and future cultures, creating an energy that will continue to burn bright in the Tommy Factory collection. The campaign features supermodel Kate Moss and her daughter Lila Moss, Travis Barker and more of Hollywood’s finest. An experiential event in celebration of Tommy Factory will take place on September 11th at Skyline Drive-In in Brooklyn alongside a synchronized Metaverse activation, through which the catwalk will be live-streamed into the Tommy Play experience on Roblox and on tommy.com.