Southern California-inspired activewear brand Vuori recently announced the opening of its gorgeous New York City flagship, located in the heart of Soho.
See also: Viral Lifestyle Label New York Or Nowhere Opens New Nolita Flagship
Sitting at 106 Spring Street, the store stands as the brand's first East Coast flagship and will offer consumers the full range of Vuori's signature men and women's performance apparel, including the coveted Performance Jogger.
The store's modern and clean design complemented by earth elements plays beautifully with the historic cast iron building. All 5,000 square feet transport consumers to a coastal California oasis of fitness, yoga and surf. Custom designed fixtures made of nautral materials and a display monograph make the store a welcoming space for community engagement. A customa rt installation of layered back-lit mountain silhouettes represent the brand, as "Vuori" is a Finnish word that translates to "mountain."
Vuori stores are known to host events such as local art shows, yoga classes and more, so be on the lookout for future programming. Since 2015, Vuori's elevated, everyday essentials that carry consumers between fitness and life have gained a cult-following. Today, Vuori is available at retailers around the globe, and has stores in nearly 30 cities, including Malibu, New York and London. 
Photography by: By Leandro Justen
