Kaia Gerber Kicks off Coachella With YSL Beaute

By Christina Najjar | April 17, 2019 | Lifestyle

The first weekend of Coachella was just as magical as always, and the first ever YSL Beauty pop-up was no exception. The Beauty pop-up serves as a one-stop beauty experience serving as a pit stop for those who took the trip to Palm Springs this past weekend.

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The pop-up served as an interactive social media activation for consumers and influencers, where they are able to touch, feel and experience the brands new and best-selling launches, as well as meet with brand experts on site who will be able to share tips on how to use key products at the festival and beyond.

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Located on the highway route to the festival, the concept was designed to mimic a refuel station, but entirely for beauty, allowing makeup lovers of all walks of life to stock up on all their needs to and from the Coachella grounds.

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Just before the pop-up officially opened on Friday, brand ambassador and top model, Kaia Gerber, stopped by the pop-up to get in on all the fun herself. The pop-up kicked-off with a line of festival goers ready to test, shop and customize all their beauty needs, including lipstick bullets and the best selling Touch Eclat Concealer Pen from the brand.



Photography by: Photography Courtesy of YSL Beaute