The first weekend of Coachella was just as magical as always, and the first ever YSL Beauty pop-up was no exception. The Beauty pop-up serves as a one-stop beauty experience serving as a pit stop for those who took the trip to Palm Springs this past weekend.
The pop-up served as an interactive social media activation for consumers and influencers, where they are able to touch, feel and experience the brands new and best-selling launches, as well as meet with brand experts on site who will be able to share tips on how to use key products at the festival and beyond.
Located on the highway route to the festival, the concept was designed to mimic a refuel station, but entirely for beauty, allowing makeup lovers of all walks of life to stock up on all their needs to and from the Coachella grounds.
Just before the pop-up officially opened on Friday, brand ambassador and top model, Kaia Gerber, stopped by the pop-up to get in on all the fun herself. The pop-up kicked-off with a line of festival goers ready to test, shop and customize all their beauty needs, including lipstick bullets and the best selling Touch Eclat Concealer Pen from the brand.